| 《跨文化商务交际实训》 lesson one: reviewing intercultural business communication warm-up cases case 1differert views on"saving the thing case 2twelve cups of tea self-study introduction brief review on intercultural business communication culture-based functional language 1. common expressions 2. model dialogues practice 1. task 2. key points to practice 3. comment supplementary reading the basics of cultural values lesson two: comprehending intercultural verbal communication warm-up cases case ithe slip of the tongue case 2li hongzhang's embarrassment .self-study introduction brief introduction to the relationship between language and culture culture-based functional language 1. common expressions 2. model dialogues practice 1. situation 2. task 3. key points to practice 4. comment supplementary reading culture-loaded idioms lesson three: perceiving intercultural nonverbal communication warm-up cases case 1different philosophies case 2the distance of standing self-study introduction nonverbal communication in international business culture-based functional language common expressions practice 1. situation 2. task 3. key points to practice 4. comment supplementary reading 1. expressions about eye 2. expressions about face 3. expressions about ear 4. expressions about mouth 5. expressions about nose lesson four: dealing with relationships in intercultural workplaces warm-up cases case 1different philosophies case 2the way of answering self-study introduction relationships in chinese and western workplaces culture-based functional language 1. common expressions 2. model dialogues practice 1. situation 2. task 3. key points to practice 4. comment supplementary reading 1. the work ethic 2. workers andnon-workers 3. the work syndrome 4. workaholics 5. leisure time 6. gender stereotyping lesson five: intercultural use of humor warm-up cases case 1different philosophies case 2british humor self-study introduction humor in chinese and western culture culture-based functional language 1. humorous sentences 2. humorous stories~ practice 1. situation 2. task 3. key points to practice 4. comment supplementary reading the best medicine lesson six: meeting foreign customers at the guangzhou fair warm-up cases case 1different philosophies case 2dos and don'ts self-study introduction advice at the guangzhou fair culture-based functional language 1. common expressions 2. model dialogues practice 1. situation 2. task 3. key points to practice 4. comment supplementary reading 1．展会常用五金产品术语 2．展会常用纺织品术语 3．展会常用调味品术语 4．展会常用日用品术语 5．展会常用办公用品术语 lesson seven: intercultural business writing warm-up cases case 1courtesy and consideration case 2clarity and concreteness self-study introduction principles of intercultural business writing essential qualities of intercultural business writing culture-based functional language 1. common expressions 2. useful sentences practice 1. situation 2. task 3. key points to practice 4. comment supplementary reading the layout of business letter lesson eight: intercultural business telephoning warm-up cases case 1business mahram case 2the art of directing a phone call self-study introduction tips for customer service representative culture-based functional language 1. common expressions 2. model dialogues practice 1. situation 2. task 3. key points to practice 4. comment supplementary reading 1. the work & non-work calls 2. master telephone interviews 3. calling the boss 4. auto attendant lesson nine: entertaining foreign customers warm-up cases case 1different hospitality case 2the invitation technique self-study introduction dining with style getting familiar with the western manners culture-based functional language 1. common expressions 2. model dialogues practice 1. situation 2. task 3. key points to practice 4. comment supplementary reading 1. chinese and western eating tools 2. chinese saying: you are what you eat 3. the western and eastern gifting 4. "old foreigner" phenomenon lesson ten: showing foreign customers the factory around warm-up cases case 1devil details case 2shall we concentrate on numbers? self-study introduction intercultural shocks in factory tour tips for factory tour culture-based functional language 1. common expressions 2. model dialogues practice 1. situation 2. task 3. key points to practice 4. comment supplementary reading 1.sa8000企业社会责任栓验标准 2. iso 9000 产品质理检验标准 lesson eleven: intercultural business negotiation warm-up cases case 1"canny" japanese case 2why is mr. green so angry self-study introduction reflection of chinese and western cultural differences in international business negotiations culture-based functional language 1. common expressions 2. model dialogues practice 1. situation 2. task 3. key points to practice 4. comment supplementary reading 1. direct and implicit 2. concept of time 3. contract 4. business etiquettes lesson twelve: intercultural business marketing warln-up cases caselhaier's success in the intercultural marketing case2crisis of babie doll in the intercultural marketing self-study introduction marketing across the world culture-based functional language 1. common expressions 2. model dialogues practice 1. situation 2. task 3. key points to practice 4. comment supplementary reading 1. brand image 2. consumer-orientation 3. swotanalysis 4. advertising 5. standardization 参考文献 |
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