| preface . part 1: introduction chapter 1 introduction to electronic commerce electronic commerce: the second wave electronic commerce and electronic business categories of electronic commerce the development and growth of electronic commerce the dot-com boom, bust, and rebirth the second wave of electronic commerce business models, revenue models, and business processes focus on specific business processes role of merchandising product/process suitability to electronic commerce advantages of electronic commerce disadvantages of electronic commerce economic forces and electronic commerce transaction costs markets and ttierarchies using electronic commerce to reduce transaction costs network economic structures .network effects using electronic commerce to create network effects identifying electronic commerce opportunities strategic business unit value chains industry value chains swot analysis: evaluating business unit opportunities international nature of electronic commerce trust issues on the web language issues cultural issues culture and government infrastructure issues summary key terms review questions exercises cases for further study and research chapter 2 technology infrastructure: the internet and the world wide web the internet and the world wide web origins of the internet new uses for the intemet commercial use of the internet growth of the internet emergence of the world wide web packet-switched networks routing packets intemet protocols tcp/ip ip addressing domain names web page request and delivery protocols electronic mail protocols unsolicited commercial e-mail (uce, spare) markup languages and the web standard generalized markup language hypertext markup language extensible markup language (xml) html and xml editors intranets and extranets intranets extranets public and private networks virtual private network (vpn) internet connection options connectivity overview voice-grade telephone connections broadband connections leased-line connections wireless connections internet2 and the semantic web summary key terms review questions exercises cases for further study and research part 2: business strategies for electronic commerce chapter 3 selling on the web: revenue models and building a web presence revenue models web catalog revenue models digital content revenue models advertising-supported revenue models advertising-subscription mixed revenue models fee-for-transaction revenue models online video fee-for-service revenue models revenue models in transition subscription to advertising-supported model advertising-supported to advertising-subscription mixed model advertising-supported to fee-for-services model advertising-supported to subscription model multiple transitions revenue strategy issues channel conflict and cannibalization strategic alliances and channel distribution management mobile commerce creating an effective web presence identifying web presence goals aehieving web presence goals web site usability how the web is different meeting the needs of web site visitors trust and loyalty rating electronic commerce web sites usability testing customer-centric web site design connecting with customers the nature of communication on the web summary key terms review questions exercises cases for further study and research chapter 4 marketing on the web web marketing strategies product-based marketing strategies customer-based marketing strategies communicating with different market segments trust, complexity, and media choice market segmentation market segmentation on the web offering customers a choice on the web beyond market segmentation: customer behavior and relationship intensity segmentation using customer behavior customer relationship intensity and life-cycle segmentation acquisition, conversion, and retention of customers customer aequisition, conversion, and retention: the funnel model advertising on the web banner ads text ads other web ad formats site sponsorships online advertising cost and effectiveness effectiveness of online advertising e-mail marketing permission marketing combining content and advertising outsoureing e-mail processing technology-enabled customer relationship management crm as a source of value in the marketspace creating and maintaining brands on the web elements of branding emotional branding vs. rational branding brand leveraging strategies brand consolidation strategies costs of branding affiliate marketing strategies viral marketing strategies search engine positioning and domain names search engines and web directories paid search engine inclusion and placement web site naming issues summary key terms review qnestions exercises cases for further study and research chapter 5 business-to-business online strategies .. purchasing, logistics, and support activities purchasing activities direct vs. indirect materials purchasing logistics activities support activities e-government network model of economic organization electronic data interchange early business information interchange efforts emergence of broader e1)i standards how edi works value-added networks edi payments edi on the internet open architecture of the internet supply chain management using internet technologies value creation in.the supply chain increasing supply chain efficiencies using materials-tracking technologies with edi and electronic commerce creating an ultimate consumer orientation in the supply chain building and maintaining trust in the supply chain electronic marketplaces and portals independent industry marketplaees private stores and customer portals private company marketplaces industry consortia-sponsored marketplaces summary key terms review questions exercises gases for further study and research chapter 6 online auctions, virtual communities, and web portals auetion overview origins of auctions english auctions dutch auctions first-price sealed-bid auctions second-price sealed-bid auctions open-outcry double auctions sealed-bid double auctions reverse (seller bid) auctions online auctions and related businesses general consumer auctions specialty consumer auctions consumer reverse auctions and group purchasing sites business-to-business auctions business-to-business reverse auctions auction-related services virtual communities: web portals and social networks mobile communications technology mobile business intelligent software agents virtual communities early web communities web community consolidation the second wave of electronic gommerce: social networking revenue models for social networking sites summary key terms review questions exercises cases for further study and research part 3: technoloqies for electronic commerce chapter 7 electronic commerce software web hosting alternatives basic functions of electronic commerce software catalog display shopping cart transaction processing advanced functions of electronic commerce software middleware enterprise application integration and databases web services integration with erp systems electronic commerce software for small and midsize companies basic commerce service providers mall-style commerce service providers estimated operating expenses for a small web business electronic commerce software for midsize to large businesses web site development tools electronic commerce software for large businesses enterprise-glass electronic commerce software customer relationship management software supply chain management software content management software knowledge management software summary key terms review questions exercises cases for further study and research chapter 8 electronic commerce security online security issues overview managing risk elements of computer security security policy and integrated security security for client computers cookies web bugs active content java applets javascript activex controls graphics and plug-lns viruses, worms, and antivirus software digital certificates steganography physical security for clients communication channel security secrecy threats integrity threats necessity threats threats to tile physical security of internet communications channels threats to wireless networks encryption solutions ensuring transaction integrity with ilash functions ensuring transaction integrity with digital signatures guaranteeing transaction delivery security for server computers web server threats database threats other programming threats threats to the physical security of web servers access control and authentication firewalls organizations that promote computer security cert other organizations computer forensics and ethical ttaeking 8ummary key terms review questions exercises cases for further study and research chapter 9 payment systems for electronic commerce online payment basics payment cards advantages and disadvantages of payment cards payment acceptance and processing electronic cash mieropayments and small payments privacy and security of electronic cash ttolding electronic cash: online and offiine cash advantages and disaavantages of electronic cash how electronic cash works providing security for electronic cash electronic cash systems electronic wallets microsoft windows live id yahoo! wallet stored-value cards magnetic strip cards smart cards internet teehnologies and the banking industry check processing phishing attacks organized crime, identity theft, and phishing attacks phishing attack countermeasures summary key terms review questions exercises cases for further study and research part 4: integration chapter 10 planninrfor electronic commerce planning electronic commerce initiatives identifying objectives linking objectives to business strategies measuring benefits managing costs comparing benefits to costs return on investment (roi) strategies for developing electronic commerce web sites internal development vs. outsourcing selecting a hosting service new methods for implementing partial outsoureing managing electronic commerce implementations project management project portfolio management staffing for electronic commerce postimplementation audits summary key terms review questions exercises cases for further study and research ... |
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