| 《电子商务专业英语（第2版）》特色：用英语编写的电子商务技术教材，适合双语教学 贯彻专业知识的系统性与内容新颖性统一的原则 注重教材的可读性与知识性的统一，课文专业性强、难度适中 结合我国实际，增加了有关国内电子商务发展和典型案例等内容 针对中国学生特点，增加了科技论文英文写作、商务英文信函写作、构词法、阅读难点分析等专题，指导学生切实掌握专业英语技能 注重专业技能培养，每章配有一定的创新性实践作业，引导学生查阅最新的文献资料，掌握学科前沿；正确运用专业知识，进行分析案例、设计电子商务策略等 提供课程PPT电予教案和课文译文，方便教学 |
| 序 第二版前言 第一版前言 Chapter 1 Introduction to E-Commerce 学习指导 1.1 Introduction 1.2 Electronic Commerce： The Second Wave 1.3 Business Models， Revenue Models，and Business Processes 1.4 Economic Forces and Electronic Commerce 1.5 Identifying Electronic Commerce Opportunities 1.6 International Nature of Electronic Commerce Reading Materials——Benefits of EC 科技英语的特点 Exercises Chapter 2 The Internet and World Wide Web： E-Commerce Infrastructure 学习指导 2.1 The Internet： Technology Background 2.2 The Internet Today 2.3 Internet II： The Future Infrastructure 2.4 The World Wide Web Reading Materials——The Internet and The Web： Features 英语专业词汇的构成 Exercises Chapter 3 E-Business Models 学习指导 3.1 Introduction 3.2 Storefront Model 3.3 Auction Model 3.4 Portal Model 3.5 Dynamic Pricing Models 3.6 B2B Exchange 3.7 B2B Service Providers 3.8 Online Trading and Lending Models 3.9 Getting a Loan Online 3.10 Recruiting on the Web 3.11 Online News Services 3.12 Online Travel Services 3.13 Online Entertainment 3.14 Online Automotive Sites 3.15 Energy Online 3.16 Selling Brainpower 3.17 Online Art Dealers 3.18 E-Learning 3.19 Click-and-Mortar Businesses 数学公式的读法 （Pronunciation of mathematical expressions） Exercises Chapter 4 Business-to-Business Electronic Commerce 学习指导 4.1 Introduction 4.2 Cost Efficiencies from Automation of Transactions 4.3 Economic Efficiency Gains from Intermediation in B2B E-Commerce 4.4 Market Structure and Ownership of B2B Intermediaries 4.5 Effects of E-commerce on the Organization of Firms 4.6 Conclusion Reading Materials——Trust， as a main barrier in adopion to B2C E-Commerce 常用英语互译技巧 Exercises Chapter 5 Electronic Payment Systems 学习指导 5.1 Electronic Payments： a Critical Element in EC Support Services 5.2 Electronic Cards and Smart Cards 5.3 E-Cash and Innovative Payment Methods 5.4 E-Checking 5.5 E-Billing Reading Materials——Stored-Value Cards： Tapping The Teen and Preteen Markets 被动语态的翻译技巧 Exercises Chapter 6 E-Commerce Security 学习指导 6.1 Security is Everyones Business 6.2 Basic Security Issues 6.3 Types of Threats and Attacks 6.4 Managing EC Security 6.5 Securing EC Communications 6.6 Securing EC Networks Reading Materials——Spyware： A Financial Assault Weapon 复杂定语（从句）的翻译技巧之一 Exercises Chapter 7 Pricing 学习指导 7.1 TheEffects of the 2Is on Pricing 7.2 Basic Pricing Strategies 7.3 Dynamic Pricing Strategies 7.4 Advanced Pricing Strategies Reading Materials——eBay France： The Price （Increase） is Right 复杂定语（从句）的翻译技巧之二 Exercises Chapter 8 Intemet Marketing 学习指导 8.1 Introduction.. 8.2 Definition and Scope of Intemet Marketing 8.3 The Seven Stages of Intemet Marketing 8.4 Critical Success Factors for Intemet Marketing Executives 英语长句的翻译 Exercises Chapter 9 Legal Issues of E-Commerce 学习指导 9.1 Jurisdiction on the Intemet 9.2 Contracting and Contract Enforcement in Electronic Commerce 9.3 Privacy 9.4 Intellectual Property Rights Reading Materials——Information Privacy and Computer Security 学术论文的英文写作简介 Exercises Chapter 10 E-Logistics 学习指导 10.1 The CLM Definition of Logistics 10.2 E-Logistics： Delivering the Goods in E-Commerce 科技论文标题的写法 Exercises Chapter 11 Introduction to M-Business Applications 学习指导 11.1 Introduction 11.2 Value Proposition 11.3 M-Business Applications 11.4 M-Business Technologies 11.5 M-Business vs. E-Business Applications 11.6 Challenges in M-Business 英文摘要的写作技巧 Exercises Chapter 12 Launching a Successful Online Business and EC Projects 学习指导 12.1 Starting a New Online Business 12.2 Adding E-Commerce Initiatives or Transforming to an E-Business 12.3 Building a Web Site 12.4 Opening a Web Storefront Reading Materials——Akamal Technologies 英文论文引言的写作技巧 Exercises Chapter 13 Building E-Commerce Applications and Infrastructure 学习指导 13.1 A Five-Step Approach to Developing an E-Commerce Landscape 13.2 Criteria for Selecting a Development Approach 13.3 Vendor and Software Selection 13.4 Usage Analysis and Site Management Reading Materials——Molding a New Vision for E-Commerce at D-M-E 求职英语简介 Exercises Chapter 14 Case Study of E-Commerce 学习指导 14.1 Amazon.com 14.2 Dell 14.3 Alibaba Reading Materials——Ebay： A Business History 广告文体简介 Exercises 参考文献及网站 |
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