国际商务洽谈口语教程

　　本教程在内容上，围绕一个跨国案例展开，从一台设备的进口谈起，将建立厂家与代理的业务关系、产品、产品的分销、促销、定价、公关、销售、目标市场、客户及进出口货物价格商谈、付款、包装运输、保险、合同的执行等等联系在一起。围绕这个案例，融入了相关的背景知识、会话样本及有关练习。学生可以充分理解案例背后的商务运作。

Introduction The Banking Industry
Unit One　Building Business Relations
Unit Two　Creating Effective Promotion Strategies
Unit Three　Organizing a Sales Training Program
Unit Four　Meeting the Clients
Unit Five　Entertaining the Clients
Unit Six　Negotiating Payment Terms
Unit Seven  Delivering the Goods
Unit Egiht　Choosing the Right Insurance
Unit Nine　Handling Disputes 
Appendix 1  Sample Sole Agency Agreement
Appendix 2  Reseller's Price Management Template
Appendix 3  Sales Proposal Template 
Appendix 4  Major SSB Product Manufacturers in the World-
Appendix 5  Sample Sales Contract 
Reference List