Most companies have massive amounts of data at their disposal,
yet fail to utilize it in any meaningful way. But a powerful new
business tool - analytics - is enabling many firms to aggressively
leverage their data in key business decisions and processes, with
impressive results.
In their previous book, Competing on Analytics, Thomas Davenport
and Jeanne Harris showed how pioneering firms were building their
entire strategies around their analytical capabilities. Rather than
"going with the gut" when pricing products, maintaining inventory,
or hiring talent, managers in these firms use data, analysis, and
systematic reasoning to make decisions that improve efficiency,
risk-management, and profits.
Now, in Analytics at Work, Davenport, Harris, and coauthor Robert
Morison reveal how any manager can effectively deploy analytics in
day-to-day operations?one business decision at a time. They show
how many types of analytical tools, from statistical analysis to
qualitative measures like systematic behavior coding, can improve
decisions about everything from what new product offering might
interest customers to whether marketing dollars are being most
effectively deployed.
Based on all-new research and illustrated with examples from
companies including Humana, Best Buy, Progressive Insurance, and
Hotels.com, this implementation-focused guide outlines the
five-step DELTA model for deploying and succeeding with analytical
initiatives. You'll learn how to:
Use data more effectively and glean valuable analytical
insights
Manage and coordinate data, people, and technology at an
enterprise level
Understand and support what analytical leaders do
Evaluate and choose realistic targets for analytical
activity
Recruit, hire, and manage analysts
Combining the science of quantitative analysis with the art of
sound reasoning, Analytics at Work provides a road map and tools
for unleashing the potential buried in your company's data.
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