| 本书紧扣经贸专业知识，以“必须、够用”为原则，介绍了国际经贸的一些做法、惯例与程序，传送现实有用的经济信息。文章涵盖的主题有：贸易知识、营销知识、管理知识、国际经融、会计业务、广告媒体、商务法律、国际投资、商务沟通、国际竞争等。本书内容丰富，选材实用，结构新颖，又突出技能培养，适合文秘、企业管理、财经、外贸、商务英语等专业的学生及涉外工作人员学习使用。 |
| Chapter One Economics Introduction Lesson One The Concept of Economics Lesson Two Microeconomics and Macroeconomics Lesson Three The Income-Expenditure Model Lesson Four How a Market Solves the Three Economic Problems Lesson Five The Governor of the Market Chapter Two International Trade Introduction Lesson One Reasons for International Trade Lesson Two Benefits from International Trade Lesson Three Trade-Related Theory Lesson Four Problems in International Trade Lesson Five Forms of International Trade Chapter Three Marketing and Advertising Introduction Lesson One Definition of Marketing Lesson Two Advertising Lesson Three Marketing |
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