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现代商务英语听力教程(下册)②(含光盘)

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现代商务英语听力教程(下册)②(含光盘)

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作 者:

出 版 社:天津大学出版社

出版时间:2011-08-01

I S B N:9787561839645

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编辑推荐

  本系列教材紧贴商务英语专业学生就业岗
  涉外管理岗:公务员、行政秘书、文员、企事业单位管理人员。
  涉外贸易岗:涉外企业管理人员、商务师、经理、业务员、跟单员、单证员、报关员、
  报检员:货代员、外企文员、口笔译员、会计。
  涉外服务岗:导游、涉外银行的管理人员、酒店的工作人员。
  外语师资岗:幼儿园、小学、中学、职业中专的教师。

内容简介

  《新曙光现代商务英语系列教材:现代商务英语听力教程(下册)》是高等职业教育商务英语专业高年级学生的主干课程教材。本教材内容涵盖工商领域产、供、销和对外贸易的各个环节。各单元由对话、选择、填空、听写、判断和理解等多种听力练习组成。
  教材各练习环节均按以学生为中心的教学模式而设。比如每单元听力练习均设不同朗读速度,并以/VIP3格式录制,方便学生自主进行听力练习。
  本系列教材重视整体构建,另编有《现代商务英语综合教程》、《现代商务英语口语教程》。这些教材各单元的主题与《新曙光现代商务英语系列教材:现代商务英语听力教程(下册)》基本一致,形成呼应关系,数种教材同时使用,可以产生课程间教学合力,为迄今比较先进的教材组合设计。本教材附带教师教学用PPT演示文稿,其中收入每单元练习题目的答案,方便教师使用。

作者简介

目录

Unit One The Theory of International Trade
Section One: Listen and Warm up
Section Two: Listen and Make Choices
Section Three: Listen and Fill in Blanks
Section Four: Listen and Dictate
Section Five: Listen and Make Judgments
Section Six: Listen and Understand

Unit Two World Trade Organization
Section One: Listen and Warm up
Section Two: Listen and Make Choices
Section Three: Listen and Fill in Blanks
Section Four: Listen and Dictate
Section Five: Listen and Make Judgments
Section Six: Listen and Understand

Unit Three Marketing
Section One: Listen and Warm up
Section Two: Listen and Make Choices
Section Three: Listen and Fill in Blanks
Section Four: Listen and Dictate
Section Five: Listen and Make Judgments
Section Six: Listen and Understand

Unit Four Marketing Mix
Section One: Listen and Warm up
Section Two: Listen and Make Choices
Section Three: Listen and Fill in Blanks
Section Four: Listen and Dictate
Section Five: Listen and Make Judgments
Section Six: Listen and Understand

Unit Five Promotion Activities
Section One: Listen and Warm up
Section Two: Listen and Make Choices
Section Three: Listen and Fill in Blanks
Section Four:Listen and Dictate
Section Five: Listen and Make Judgments
Section Six: Listen and Understand

Unit Six Brand Strategy
Section One: Listen and Warm up
Section Two: Listen and Make Choices
Section Three: Listen and Fill in Blanks
Section Four: Listen and Dictate
Section Five: Listen and Make Judgments
Section Six: Listen and Understand

Unit Seven Business and Managerial Ethics
Section One: Listen and Warm up
Section Two: Listen and Make Choices
Section Three: Listen and Fill in Blanks
Section Four: Listen and Dictate
Section Five: Listen and Make Judgments
Section Six: Listen and Understand

Unit Eight Women in Business
Section One: Listen and Warm up
Section Two: Listen and Make Choices
Section Three: Listen and Fill in Blanks 
Section Four: Listen and Dictate 
Section Five: Listen and Make Judgments
Section Six: Listen and Understand

Unit Nine The Stocks
Section One: Listen and Warm up
Section Two: Listen and Make Choices
Section Three: Listen and Fill in Blanks 
Section Four: Listen and Dictate 
Section Five: Listen and Make Judgments
Section Six: Listen and Understand

Unit Ten Business Recession
Section One: Listen and Warm up
Section Two: Listen and Make Choices
Section Three: Listen and Fill in Blanks
Section Four: Listen and Dictate 
Section Five: Listen and Make Judgments
Section Six: Listen and Understand

Unit Eleven Free Trade and Protectionism
Section One: Listen and Warm up
……
Unit Twelve Intellectual Property Rights
Tapescripts

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