| 第一章 电子商务的介绍 Chapter One Introduction to E-commerce Lesson One Defining E-commerce Lesson Two Explore E-commerce Development Lesson Three Types of E-commerce Vocabulary Learning and Speaking After-class Exercises 第二章 电子商务的特点 Chapter Two Characteristics of E-commerce Lesson One Advantages of E-commerce Lesson TWO Limitations of E-commerce Lesson Three Scope of E-commerce Vocabulary Listening and Speaking After-class Exercises 第三章 电子商务的组成选项Chapter Three E-commerce Options Lesson One Identifying E-commerce Components Lesson Two Identifying E-commerce Developing Stages Vocabulary Listening and Speaking After-class Exercises 第四章电子营销Chapter Four E-marketing Lesson One Identifying Marketing Issues Lesson Two Marketing Research Lesson Three Monitoring Customer Visits Vocabulary Listening and Speaking After-class Exercises 第五章电子支付Chapter Five Electronic Payment Lesson One Defining Electronic Payments Lesson Two Identifying E-Payment Options Lesson Three Exploring E-Cash Lesson Four Understanding Credit Card Issues Lesson Five Deftning Merchant Accounts Lesson Six Exploring M一Commerce Vocabulary Listening and Speaking After-class Exercises 第六章客户服务Chaptel Six Customer Service Lesson One（2ustomer Set-vice IssLles Lesson TWO Customer Service Options Vocabulary Listening and Speaking After-class E：xercises 第七章 电子商务安全Chapter Seven E-commerce Security Lesson C）ne E-commerce SecuIity Threats Lesson TWO SecuIity Meastires and Enforcement，sfor Ecommerce Voeabulary Listening and Speaking After-class Exercises 课文翻译与练习答案 第一章课文翻译 第一章练习答案 第二章课文翻译 第二章练习答案 第三章课文翻译 第三章练习答案 第四章课文翻译 第四章练习答案 第五章课文翻译 第五章练习答案 第六章课文翻译 第六章练习答案 第七章课文翻译 第七章练习答案 参考文献 |
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