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Search Engine Optimization (SEO): An Hour a Day

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Search Engine Optimization (SEO): An Hour a Day

最 低 价：￥166.00

定 价：￥216.40

作 者：Jennifer Grappone（珍妮弗·格拉波内），Gradiva Couzin（格拉迪瓦·库辛） 著

出 版 社：John Wiley & Sons

出版时间：2011-01-11

I S B N：9780470902592

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    内容简介
    Getting seen on the first page of search engine result pages is crucial for businesses and online marketers. Search engine optimization helps improve Web site rankings, and it is often complex and confusing. This task-based, hands-on guide covers the concepts and trends and then lays out a day-by-day strategy for developing, managing, and measuring a successful SEO plan. With tools you can download and case histories to illustrate key points, it's the perfect solution for busy marketers, business owners, and others whose jobs include improving Web site traffic.

    A successful SEO plan is vital to any business with an online presence

    This book provides strategies for setting goals and gaining corporate support, developing and implementing a plan, and monitoring trends and results

    Offers hints, tips, and techniques for everyone from one-person shops to Fortune 500 companies

    Companion Web site includes downloadable tracking spreadsheets, keyword list templates, templates for checking rank and site indexes, and a calendar with daily SEO tasks that you can import into your own calendar system

    Fully updated and expanded, Search Engine Optimization: An Hour a Day, Third Edition will help you raise your visibility on the Web.
    　 《搜索引擎优化：每天一小时（第3版）》的核心是SEO计划，一个旨在提高网站排名和目标流量的为期3个月的每日程序。我们按照时间来划分任务，每项任务估计会花费一小时。根据您所处的环境、对项目的了解程度以及网站后勤方面的不同，完成某些任务的时间可能会较长或者较短。
    　 在执行SEO计划之前，需要前期规划和收集所需的信息。这就意味着您应该从头阅读《搜索引擎优化：每天一小时（第3版）》，并按照从头到尾的顺序执行SEO计划。

    作者简介
    Search marketing consultants Jennifer Grappone and Gradiva Couzin have improved the Internet presence of Fortune 500 companies and other firms in the media, entertainment, software, retail, and nonprofit industries. Jennifer, a former web project manager and corporate video producer, began focusing exclusively on SEO in 2000. Gradiva, a programmer and civil engineer, has been working in SEO since 1999. Together, they deliver a well-rounded, left-brain/right-brain approach to successful search engine optimization and social marketing.

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