| chapter 1 introduction to advertising chapter 2 agency structure chapter 3 brainstorming chapter 4 situation analysis & research chaater 5 imcs: what we can do for you chapter 6 imcs: what else we can do for you chapter 7 the media chapter 8 ad planning chapter 9 brand management chapter 10 media planning chapter 11 media scheduling chapter 12 media placement chapter 13 media buying chapter 14 outdoor advertising preparation chapter 15 monitoring of outdoor advertising |
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