新经济管理英语

　　本书根据管理和经济专业核心课程的设置情况，采用系统的模块（Section）式课程设计。课程内容设计成相对独立的多个模块，每个模块对应一门核心课程，每个模块根据内容的多少，分为2个讲授单元（Unit），这样可以使学生较为系统和全面地掌握各主要管理领域的英文专业知识。本书共9个模块18个单元，其内容涵盖管理与决策、经济学、组织行为与人力资源、市场营销、生产与运营管理、战略管理、会计与财务、项目管理、信息与知识管理等方面。每个单元分为精读、泛读、注释和练习等部分。每单元的练习以写作和翻译为主，写作练习采用研究生入学考试和PETS5考试写作考题形式，即Summary写作和Case写作。这样在提升学生专业英语知识的同时，又可提高学生的写作和应试能力。

　　本书是为管理专业本科及MBA硕士研究生编写的专业英语教程。全书分为9个模块（Section）18个单元（Unit），其内容涵盖管理与决策、经济学、组织行为与人力资源、市场营销、生产与运营管理、战略管理、会计与财务、项目管理、信息与知识管理等方面，选文语言规范准确，体裁多样。每个单元由精读、泛读、专业词汇注释、练习4部分组成。本书采用模块化设计，与学生所学专业内容结合紧密，针对性强，能激发学习积极性。通过本书的学习，学生可以有效地掌握经济、管理方面的专业词汇，提高阅读和写作能力。
　　本书除了用于管理和经济专业本科及MBA硕士研究生专业英语教材外，也可作为其他相关专业的专业外语教材，以及相关专业人士英语自学材料。

Section 1  Management and Decision Making
  Unit 1  Management
    Part 1  Intensive Reading  Managements New Paradigms
    Notes
    Part 2  Extensive Reading  Gentlemen, This Is Football
    Notes
    Exercises
  Unit 2  Decision Making
    Part 1  Intensive Reading  Introduction to Decision Making Methods
    Notes
    Part 2  Extensive Reading  Elements of Decisions
    Notes
    Exercises
Section 2  Economics
  Unit 3  The Outline of Economy
    Part 1  Intensive Reading  Economics.The Foundation of Business
    Notes
    Part 2  Extensive Reading  Ten Principle of Economics
    Notes
    Exercises
  Unit 4  The Outline of Economy
    Part 1  Intensive Reading  Money.Introduction
    Notes
    Part 2  Extensive Reading  Optimal Response to the Fed Printing Dollars
    Notes
    Exercises
Section 3  Organizational Behavior and Human Resource
  Unit 5  Organizational Behavior
    Part 1  Intensive Reading  An Overview of Organizational Behavior
    Notes
    Part 2  Extensive Reading Global Organizational Behavior
    Notes
    Exercises
  Unit 6  Human Resource
    Part 1  Intensive Reading  HR Management Contributes to Organizational
  Success
    Notes
    Part 2  Extensive Reading  An Overview of Human Resource Management
    Notes
    Exercises
Section 4  Marketing
  Unit 7  The Concept of Marketing
    Part 1  Intensive Reading  What Is Marketing?
    Notes
    Part 2  Extensive Reading  Swatehmobile:Is the Time Right forSmall Cars
    Notes
    Exercises
  Unit 8  International Marketing
    Part 1  Intensive Reading  Global Marketing in the Twenty-First Century
    Notes
    Part 2  Extensive Reading  Look Whos Stalking Wal-Mart
    Notes
    Exercises
Section 5  Production and Operations Management
  Unit 9  Operations Management and Product Development
    Part 1  Intensive Reading  Introduction to Operations Management
    Notes
    Part 2  Extensive Reading  Product Development Process
    Notes
    Exercises
  Unit 10  Supply Chain Management and Quality Management
    Part 1  Intensive Reading  Supply Chain Management
    Notes
    Part 2  Extensive Reading  Quality Management and Jurans Legacy
    Notes
    Exercises
Section 6  Strategic Management
  Unit 11  An Overview on Strategic Management
    Part 1  Intensive Reading  The Strategic Management Process
    Notes
    Part 2  Extensive Reading  Understanding Strategy
    Notes
    Exercises
  Unit 12  Industry Analysis
    Part 1  Intensive Reading  The Five Competitive Forces That Shape Strategy(Part I )
    Notes
    Part 2  Extensive Reading  The Five Competitive Forces That Shape
  Strategy (Part II )
    Notes
    Exercises
Section 7  Accounting and Financial Management
  Unit 13  Accounting
    Part 1  Intensive Reading  A Review of Accounting
    Notes
    Part 2  Extensive Reading  Management Accounting as Normal Social Science
    Notes
    Exercises
  Unit 14  Financial Management
    Part 1  Intensive Reading  The Fundamental of Financial Management
    Notes
    Part 2  Extensive Reading  Financial Performance and Goal Setting
    Notes
    Exercises
Section 8  Project Management
  Unit 15  Project Management and Project Manager
    Part 1  Intensive Reading  Introduction to Project Management
    Notes
    Part 2  Extensive Reading  How to Be a Successful Project Manager
    Notes
    Exercises
  Unit 16  Project Planning
    Part 1  Intensive Reading  Planning Fundamentals
    Notes
    Part 2  Extensive Reading  Project Management of Unexpected Events
    Notes
    Exercises
Section 9  Information Management
  Unit 17  Framework of Information Management
    Part 1  Intensive Reading  Towards a Framework for Information Management
    Notes
    Part 2  Extensive Reading  Barriers to Information Management
    Notes
    Exercises
  Unit 18  Issues of Information Management
    Part 1  Intensive Reading  Information Management
    Notes
    Part 2  Extensive Reading  Corporate Portals:a Literature Review of a New Concept in Information Management
    Notes
    Exercises