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American Wheels, Chinese Roads

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American Wheels, Chinese Roads

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作 者:Michael Dunne

出 版 社:

出版时间:2011年7月26日

I S B N:9780470828618

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内容简介

内容简介

Valuable lessons for any company that wants to do business in China

American Wheels, Chinese Roads is the story of General Motors’ remarkable triumphs and reversals in the China automotive market, where it is the leading foreign brand. The book reveals what GM has done right and what its prospects are for the years ahead, as well as how GM and its Chinese partner work to shape the future.

作者简介

目录

Introduction
Preface
1.  Scaling New Heights
2. Many Detroits
3.  Getting a Foothold – in Quicksand
4.  Back Door
5.  The Hook
6 A Reality Show
7  The Kit Price
8.  Putting Shanghai First
9.  Signing the Deal
10.  Two Sons
11.  The Launch
12.  Fiefdoms
13.  Paper Cups
14.  The Chery Surprise
15.  Porsches and Potatoes
16.  Getting Their Arms Around China
17.  Opposite Directions
18.  Miniature Vehicles
19.  A Chill Wind
20.  The Favor
21.  The Great Tide
22.  Electric Cars and Elevators

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