Christ to Coke: How Image Becomes Icon

written in a thoughtful but conversational style ... and loaded with gorgeous images ... those curious about how images 'go viral', to borrow a contemporary term, will find themselves hooked. ArtInfo an essential effort to understand who we came to worship what we worship and why the iconography of consumerism has such an enduring hold on us, whether or not we want to admit it. The Atlantic.com Recommended for all those interested in iconography, art history, advertising, and branding. Library Journal Ostensibly dedicated to how an image becomes an icon, this fascinating book is mostly about how a well-trained, curious mind pusues its many enthusiasms and examines its place in time and history. ARTnews an excellent present for erudite friends Literary Review