Reinventors: How Extraordinary Companies Pursue Radical Continuous Change

Eventually every job and every business will become irrelevant. According to Jason Jennings, the past few decades have seen unprecedented shifts; former third-world nations have transformed themselves into high-tech manufacturing powerhouses; technology has democratized business and increased competition in ways never before seen; and customers, used to getting exactly what they want when they want it, are no longer beholden to the corporate giants.

Jennings and his research team examined thousands of articles and news stories and selected the 100 best examples of companies, including Best Buy, Cirque du Soleil, and Avon, that have successfully reinvented themselves. After interviewing the key players in these transformations, Jennings established what he calls the "reinvention rules," including:

• Abandon all ego: Being a master of conventional thinking yields conventional results.
• Take lots of small chances: Small bets allow you to see what works-and what doesn't-without putting your neck on the line.
• Be frugal: The best companies know how to fix problems and effect change using the resources already available.
• Grow constantly: If you want to nurture and retain your best people, you need to make sure you can give them opportunities that will make them want to stay.

With the same friendly style of Jennings's previous titles, this audio book is a must-hear for any leader who wants to stay relevant for years to come.