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跨文化交际学教程

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跨文化交际学教程

最 低 价:¥22.90

定 价:¥29.00

作 者:王玉环

出 版 社:北京大学出版社

出版时间:2011-4-1

I S B N:9787301185551

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内容简介

    intercultural communication introduces themajor principles of interculturalcommunication and demonstratesthese principles in action by exploringdifferences in perception,world views, values, and verbal and nonverbalmessages. the bookalso includes current examples and concrete strategiesfor improvingintercultural communication. the book is divided intoeightchapters.

作者简介

目录

chapter one  introduction to interculturalcommunication  1
1. the chronological development of intercultural communication /1
  (1) the contemporary intercultural communication in theu.s.a. / 2
  (2) intercultural communication in china / 4
2. the nature of intercultural communication / 5
3. factors of the development of intercultural communication /6
  (1) technological development/6
  (2) globalization of the economy / 7
  (3) widespread population migration / 8
4. why study intercultural communication / 9
chapter two  culture and cultural patterns  21
1. the nature of culture / 21
2. characteristics of culture / 22
3. whole culture and subculture / 24
4. the nature of cultural patterns / 25

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