| we analyse china'sdemographics and market conditions for their implications to thecorporate marketing function as they pertain to banking.part aprovides an overview of the chinese economy, financialmarkets,demographics and the individual and corporate financialservice sectors. part b covers the importance and role of marketingin the dynamic and rapidly evolving chinese financial market withan introduction to the seven-ps of marketing and their relevance tochinese financial services marketing. part c addresses the need forstrategic marketing in the chinese financial service market. part daddresses the importance of financial responsibility andaccountability in marketing and applies this concept tomarketing. |
| preface part a the chinese market chapter 1 china's financial sector 1.1 introduction 1.2 marketing financialservices 1.3 financial system 1.4 chinese capitalmarkets 1.5 financial institutions 1.6 financial assets 1.7 book structure chapter 2 china's economy anddemographics 2.1 introduction 2.2 chinese economy -- macroeconomic analysis 2.2.1 prospect ofchina's economic growth 2.2.2 basicstatistics |
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