| part ⅰ about marketing chapter l production and development of marketing 1.1 production ofmarketing 1.2 development ofmarketing 1.2.1 classica!schools 1.2.2 management schools 1.2.3 behavior schools 1.3 connot~ion and nature ofmarketing 1.3.1 connotation ofmarketing 1.3.2 nature ofmarketing 1.4 research approaches ofmarketing 1.4.1 commodity research approach 1.4.2 functional research approach 1.4.3 institutional research approach 1.4.4 managerial research approach |
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