| 随着世界经济一体化步伐的加快，我国与世界各国的经济贸易往来方兴未艾，具有国际贸易专业知识和良好外语能力的复合型人才为社会所需。 本教材所编内容按照国际贸易实务操作程序的顺序编排，使学生能在虚拟的环境下得到各个实际工作环节的实践培养。本书紧扣相关国际贸易实务的知识点，写作指南、范文、注释以及常用语句完美体现现代商务英语函电的格式、专业词汇、行文方法及文体特点。课后习题帮助读者巩固知识，活学活用，迅速提供商务英语函电写作技巧。 |
| Unit One Basic Knowledge of Business Letter Writing（商务函电写作基础知识） General View Specimen letters Guidelines for Writing Vocabulary Useful Expressions Exercises Unit Two Establishing Business Relations（建立贸易关系） General View Guidelines for Writing Specimen Letterst Useful Expressions Exercises Unit Three Enquiries and Replies（询价及回复） General View Guidelines for Writing Specimen Letters Useful Expressions Exercises Unit Four Offers and Counteroffers（报盘与还盘） General View Guidelines for Writing Specimen Letters Useful Expressions Exercisest Unit Five Sales Promotion（促销） General View Guidelines for Writing Specimen Letterst Useful Expressions Exercises Unit Six Orders and Acknowledgements（订单与接受） General View Guidelines for Writing Specimen Letters Useful Expressions Exereises Unit Seven Sales Confirmations（销售确认书） General View Guidelines for Writing Specimens Useful Expressions Exercises Unit Eight Terms of Payment（支付） General View Specimens Guidelines for Writing Useful Expressionst Exercises Unit Nine Packing（包装） General View Guidelines for Writing Specimen Letters Useful Expressions Exercises Unit Ten Transportation（运输） General View Guidelines for Writing Specimen Letters Useful Expressions Exereises Unit Eleven Insurance（保险） General View Guidelines for Writingt Specimen Letters Useful Expressions Exercises Unit Twelve Complaints，Claims and Adjustments（申诉、索赔、理赔） General View Guidelines for Writing Specimen Letterst Useful Expressions Exercises Unit Thirteen Agency（代理） General View Guidelines for Writing Specimens Useful Expressions Exercises Unit Fourteen Bidding（投标） General View Guidelines for Writing Specimens Useful Expressions Exercises Selective Reading Unit Fifteen Electronic Correspondence（电子函电邮件） General View Guidelines for Writing Specimens Useful Expressions Exercises Key to the Exercises（单元练习答案） Reference Books（参考文献） |
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