| 本教材在选材上注重内容的知识性、趣味性、可思性、时效性和前瞻性，同时也注重语言的规范性和致用性。教材中专业知识覆盖面广，涉及了商务活动的各个方面，如市场竞争、营销策略、经营风险、企业管理、财税管理、商业文化、电子商务、国际化等。所用材料全部摘自国外主要经济、金融、管理等方面近年来的报刊、杂志、专业书籍以及因特网上的最新信息。而且，许多资料，如商务文件、信函、广告、产品说明书等都是来自某些企业、公司或公共场所的全真语料，旨在为学习者创造一个真实、生动的交际环境，有效地激发他们的学习欲望，使他们能自觉地提高自己用英语进行商务活动的能力。 |
| Unit One Companies Lead-in Reading: Wal-Mart:From Folk Hero to Corporate Monster Business Communication Relevant Extension Unit Two Products Lead-in Reading: The Product Life Circle Business Communication Relevant Extension Unit Tree Marketing Lead-in Reading: What Is Marketing Anyway? Business Communication Relevant Extension Unit Four Advertisements Lead-in Reading: Advertising of, by, and for the People Business Communication Relevant Extension Unit Five Sales Lead-in Reading: A Sales Formula That's Pure Magic Business Communcation Relevant Extension Unit Six Consumers Lead-in Reading: Power at Last Business Communication Relevant Extension Unit Seven Brands Lead-in Reading: What, Exactly, Is a Brand? Business Communcation Relevant Extension Unit Eight Competition Lead-in Reading. Head-to-head in the Clouds Business Communication Relevant Extension Unit Nine Retailing Lead-in Reading.. Retail's Little Guys Come Back Business Communcation Relevant Extension Unit Ten E-Commerce Lead-in Reading: Taking E-Commerce to the Next Level Business Communcation Relevant Extension 附录1 Glossary 附录2 Phrases & Expressions 附录3 Activity File |
内容加载中，请稍后...
商品评论（0条）