| 作者简介： prof. du jiang (杜江) has a phd in economics and is now the deputy general director of china national tourism administration and president of the china tourism academy.a veteran researcher and a prolific academic writer in tourism operations and management, dr. du also holds academic advisor positions at the national and ministerial levels. he is on the editorial board of the asia pacific' journal of tourism and tourism marketing research. |
| Prof. Du Jiang (杜江) has a PhD in economics and is now the Deputy General Director of China National Tourism Administration and President of the China Tourism Academy.A veteran researcher and a prolific academic writer in tourism operations and management, Dr. Du also holds academic advisor positions at the national and ministerial levels. He is on the editorial board of The Asia Pacific' Journal of Tourism and Tourism Marketing Research. |
| chapter 1 the framework and methodology of comparative study of travel services management section i the rationale to the comparative study and comparative management section ii the theoretic system and research methodology of comparative economics section iii the research system of comparative studies on travel services summary further readings chapter 2 a comparative study of fundamental theories and concepts of travel services section i a camparison of concepts of travel services section ii a comparison of the social roles and impacts of travel services section iii a comparison of development concepts of travel services summary further readings chapter 3 a comparative study of historical development and evolution modes of travel services section i international historical development and evolution modes of travel services section ii development and evolvement patterns of the chinese travel service industry summary further readings chapter 4 a comparison of the market environments of travel services section i a comparison of tourism development patterns section li a comparison of the organizational structure and economic efficiency of travel services section iii a comparison of tourist consumption patterns summary further readings chapter 5 a comparison of the institutional environments of travel services section i a comparison of government regulation systems in travel services section ii a comparison of governmental administrative systems in travel services section iii a comparison of travel service industrial organization and their operation mechanism. summary further readings chapter 6 a comparison of travel service distribution systems and operation approaches section i a comparison of distribution systems of travel services section ii a comparison of travel service establishment forms and technological conditions section iu a comparison of travel service operation patterns section iv the evolution and impacts of travel services summary further readings chapter 7 a comparison of travel service organization management and development patterns section i general theories on the organization management of travel services …… chapter 8 a comparison of marketing managements of travel services chapter 9 a comparison of travel service reception managements chapter 10 a comparison of crisis managements of travel services chapter 11 a comparison of development trends of travel services industry further readings |
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