| Gary P. Schneider 目前是美国奎尼皮亚克大学会计系的William S．Perlroth教授，曾先后任教于圣迭戈大学、田纳西大学和赛维尔大学，多次获得优秀教学奖。迄今为止，他在会计、信息系统、管理学方面已经出版了50多部著作，并在《Interfaces》、《Issues in Accounting Educati |
| Preface Part 1: Introduction Chapter 1 The Second Wave of Global E-Business Electronic Commerce: The Second Wave Electronic Commerce and Electronic Business Categories of Electronic Commerce The Development and Growth of Electronic Commerce The Dot-Com Boom, Bust, and Rebirth The Second Wave of Electronic Commerce Business Models, Revenue Models, and Business Processes Focus on Specific Business Processes Role of Merchandising Product/Process Suitability to Electronic Commerce Advantages and Disadvantages of Electronic Commerce Advantages of Electronic Commerce Disadvantages of Electronic Commerce Economic Forces and Electronic Commerce Transaction Costs Markets and Hierarchies Using Electronic Commerce to Reduce Transaction Costs Network Economic Structures Network Effects Using Electronic Commerce to Create Network Effects Identifying Electronic Commerce Opportunities Strategic Business Unit Value Chains Industry Value Chains SWOT Analysis: Evaluating Business Unit Opportunities International Nature of Electronic Commerce Trust Issues on the Web Language Issues Cultural Issues Culture and Government Infrastructure Issues Summary Key Terms Review Questions Exercises Cases Chapter 2 E-Business Technology Basics Part 2: Business Strategies for Electronic Commerce Part 3: Technologies for Electronic Commerce Part 4: Integration |
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