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世界500强企业CEO谈中国攻略:英文版

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世界500强企业CEO谈中国攻略:英文版

最 低 价:¥24.20

定 价:¥78.00

作 者:中国日报社

出 版 社:新世界出版社

出版时间:2008-01

I S B N:9787802284975

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内容简介

When the Chinese market opened itself to the outside world, they came, stars in their eyes, from different countries and cultures, hacked by the might of corporations, to seek their fortune in a land they knew little about. What follows is their story, of culture shock and frustration, of competition, challenge, and opportunity, as they built a winning symbiosis with an emerging world power.

作者简介

目录

AIRBUS
* Airbus Flies High in Soaring Market——An Interview with Laurence Barton, President of Airbus China
Super Link: 1. Airbus Inks Tianjin Plant Deal
2. Airbus Comes to Tianjin

ALCOA
*Alcoa Looks to Greener Growth in Aluminum——An Interview with Chen Jinya, President for the Asia-Pacific Region of Alcoa
*Full Steam Ahead——An Interview with Bob Larson, President of Alcoa China Rolled Products
Super Link: Alcoa Plans to Quadruple Investment

AREVA
*Reactor Rivalry——An Interview with Arnaud de Bourayne, President of Areva China
Super Link: 1. Areva T&D to Double Capacity
2. Areva Teams Up with Tsinghua for Research

AVON
Hello, Avon——An Interview with SK Kao, President of Avon China
Super Link: 1. Avon Wins First Direct Sales Licence
2. Makeover

BERTELSMANN
*Sellers Block——An Interview with Bryan D. Ellis, President of DirectGroup China
*Star Platers—...

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