| 中国大学英语教学改革的方向 中国社会经济发展的必然要求 |
| chapter 1 an introduction to toulism 1.1 defining tourism 1.2 types of tourism 1.3 the historical development of tourism chapter 2 tourists and toulist motivation 2.1 defining tourists 2.2 types of tourists 2.3 tourist motivation and behavior chapter 3 tourism resources 3.1 types of tourism resources 3.2 planning and development of tourism resources 3.3 protection of tourism resources chapter 4 tile tomism industry 4.1 travel agency 4.2 hospitality 4.3 transportation 4.4 attractions and amenities chapter 5 tourism organizations 5.1 international tourism organizations 5.2 regional tourism organizations 5.3 national tourism organizations chapter 6 tourism marketing 6.1 defining marketing and understanding consumers 6.2 designing marketing strategy and marketing mix 6.3 extending marketing chapter 7 the impacts of tourism 7.1 the economic impacts of tourism 7.2 the socio-cultural impacts of tourism 7.3 the environmental impacts of tourism chapter 8 sustainable tourism 8.1 the concept of sustainable tourism 8.2 the practice of sustainable tourism 8.3 the future direction of tourism |
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