| Chapter 1 Business Reception 商务接待Unit 1 Picking Up the Client at the Airport机场接人／001Unit 2 Accommodating the Client安排住所／006Unit 3 Factory Tours参观工厂／009Unit 4 Entertaining the Client款待客户／013Unit 5 Presenting Gift礼尚往来／018Unit 6 Seeing Off the Client送别客户／020Chapter 2 Business Marketing 市场营销Unit 1 Market Research市场调研／022Unit 2 Advertising and Promotion广告宣传／025Unit 3 Product Launch产品发布／031Unit 4 Promoting Sales产品促销／034Unit 5 After-Sale Service售后服务／041Unit 6 Sale and Distribution销售情况／045Chapter 3 About Exhibition 有关展会Unit 1 Planning an Exhibition会展筹划／047Unit 2 Preparation for Exhibition展前准备／049Unit 3 Reception at the Hall展台接待／057Unit 4 After the Show展后事宜／063Unit 5 Attending the Trade Show参加外展／067Chapter 4 Foreign Trade 对外贸易Unit 1 Establishing Business Relations建立商贸关系／069Unit 2 Calling for Bids and Tenders招标与投标／074Unit 3 Inquiry，Quotation and Counter-Offer询盘、报盘和还盘／079Unit 4 Order and Delivery订购与交货／084Unit 5 Logistics and Transportation物流运输／091Unit 6 Barter Trades易货贸易／094Unit 7 Compensation Trade补偿贸易／096Unit 8 Processing Trade加工贸易／102Unit 9 Trade Mark，Copyright and Patent商标、版权和专利／105Unit 10 Letter of Credit信用证／110Unit 11 Credit and Financing信贷与融资／115Unit 12 Customs Entries and Duties海关申报及关税／120Unit 13 Import and Export进口与出口／125Chapter 5 Business Negotiation 商务谈判Unit 1 Price价格／129Unit 2 Quality and Quantity质量和数量／135Unit 3 Commission佣金／138Unit 4 Packing包装／142Unit 5 Agency代理／147Unit 6 Insurance保险／152Unit 7 Shipment装运／156Unit 8 Payment支付／162Unit 9 Technology Transfer技术转让／166Unit 10 Contract Terms合同条款／172Unit 11 Establishing Joint Venture合资企业／180Unit 12 Claims索赔／185Unit 13 Arbitration仲裁／192Unit 14 Inspection商品检验／199Chapter 6 Conference and Meeting 商务会议Unit 1 Arranging for the Meeting安排会议／203Unit 2 Setting Agenda设定议程／206Unit 3 Beginning the Meeting会议开始／208Unit 4 Free Discussion会议讨论／214Unit 5 Presentation演讲／222Unit 6 Closing the Meeting结束会议／228Unit 7 After the Conference会后事务／231Unit 8 Making Appointment订约会／234Chapter 7 Human Resources 人力资源Unit 1 Employment and Interviewing求职面试／239Unit 2 Signing an Employee Contract签订劳动合同／262Unit 3 Staff Training员工培训／264Unit 4 Promotion and Demotion升职与降职／268Unit 5 Personnel Transfer人事调动／273Unit 6 Fire，Quit and Retirement解雇、辞职与退休／276Unit 7 Salary and Bonus 工资与奖金／285 |
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