| 姓名：周苹著 作者简介： 作品：《企业管理专业英语》《国际商务综合教程:英文版》 |
| 插图： 3.1.1 mercantilism mercantilism is a sixteenth-century economic philosophy," which maintains thatcountry's wealth is measured by its holdings of gold and silver. according to mercantilists, acountry's goal should be to enlarge these holdings by promoting exports and discouragingimports. the logic was transparent to sixteenth-century policy makers: if foreigners buymore goods from you than you buy from them, then the foreigners have to pay you thedifference in gold and silver, enabling you to amass more treasure. export was considered preferable to domestic trade because exports would earn gold.large gold and silver holdings meant the reigning monarchs could afford to hire armies tofight other countries and thereby expand their realms. politically, mercantilism was popularwith many manufacturers and their workers. import duties, subsidization of exports, andoutright restriction on the importation of many goods were used to maximize the gains fromexports over 更多 |
| chapter 1 an overview of international business 1.1 what is international business? 1.2 why study international business? 1.3 international business activity 1.3.1 exporting and importing 1.3.2 international investments 1.3.3 other forms of international business activity 1.4 what is globalization 1.4.1 the globalization of markets 1.4.2 the globalization of production 1.5 the contemporary causes of globalization 1.5.1 strategic imperatives 1.5.2 environmental change and globalization chapter 2 the social environment of international business 2.1 economic systems 2.1.1 market economy 2.1.2 command economy 2.1.3 mixed economy 更多 |
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