| Unit Ⅰ Basis Section Chapter 1 Management Thought and Functions Part Ⅰ The Development of Management Thought Part Ⅱ The Four Management Functions Part Ⅲ Types of Managers and Managerial Roles Chapter 2 The Enterprise Environment Part Ⅰ The Competitive Environment Part Ⅱ The External Environment Part Ⅲ Task Environment Chapter 3 The Enterprise Resources Part Ⅰ Human Resource Management Part Ⅱ Financial Management Part Ⅲ Knowledge Economy Chapter 4 Marketing Part Ⅰ What is Marketing Part Ⅱ The Marketing Mix Part Ⅲ Promotional Mix Chapter 5 International Trade Part Ⅰ The Development and Forms of International Trade Part Ⅱ The Advantages of International Trade Part Ⅲ World Trade Organization Chapter 6 The Changes of Trade Part Ⅰ Changes in the Patterns of International Trade Part Ⅱ Electronic Commerce Part Ⅲ EFTPOS Unit Ⅱ Application Section Chapter 1 Business Letter Writing Chapter 2 Establishment of Business Relations Chapter 3 Offer, Counter-offer and Acceptance Chapter 4 Methods of Payment Chapter 5 Packing and Shipment Chapter 6 Insurance Appendix Contracts |
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