| UNIT 1 Cashing in on Exhibitions DIALOGUE Attending an Exhibition TEXT A What Is an Exhibition for? Notes to the Text In-class Discussion Exercises TEXT B Taking Advantage of the Exhibit Marketing Exercises LINK An Overview of the Exhibition Industry UNIT 2 Going for the Right Site DIALOGUE Asking about the Stand TEXT A Going for the Right Place for Exhibition Notes to the Text In-class Discussion Exercises TEXT B Exhibit Strategies and Its Manager Exercises LINK Size and Site Do Matter UNIT 3 Establishing a Budget DIALOGUE Discussing the Budget for Exhibition TEXT A Budget, the First Priority Notes to the Text In-class Discussion Exercises TEXT B A Good Exhibition Budget Does Pay off Exercises LINK Budget, a Means of Regulating the Operation of an Exhibition UNIT 4 Managing and Training Your Staff DIALOGUE Talking about Holding an Exhibi... |
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