本书编写体现实用性和针对性原则，以及自主学习与协作学习相结合的原则。融听、说、读、写、译等多项语言技能于一体，并且充分利用了现代教育技术，配有纯正英语cD盘。 本书体系包括网络热身、导入活动、专业阅读教材、自测评估、复习练习、案例讨论、能力测试等。内容体现了MBA、工商管理专业的特色，涵盖了管理学、组织行为学、市场营销、人力资源管理、战略管理、企业文化、商务沟通、经济全球化、电子商务等相关领域知识。 |
| 《mba商务英语》 unit 1 management part onewarm-up part tworeading 1managing oneself reading 2 a brief history of management quizeffective management part threeexercises part fourcase study 1bill gates and microsoft case study 2 the expansion of blue streak part fiveskills-building unit 2organizational behavior part onewarm-up part tworeading 1introduction to organizational behavior reading 2contemporary theories of motivation self-assessment part thfeeexercises part fourcase study 1nestl6’s ceo on managing change case study 2carol bernick，president of alberto-culver，north amenca part fiveself-assessment unit 3marketing management .part onewarm-up part tworeading 1a framework for marketing management reading 2 strategic planning and marketing management quiz part threeexercises part fourcase study 1 develop a marketing plan case study 2 marketing spotlight-ge part five practical quiz unit 4 human resources management part onewarm-up part tworeading 1 tomorrow’s hr today reading 2 career development quiz part threeexercises part fourcase study 1virtual teamwork at ibm case study 2 managers and hr professionals at sands corporation： friends or foes? part fiveskills-assessment unit 5strategic management part onewarm-up part tworeading 1what is strategy and why is it important reading 2 strategy formulation：situation analysis and business strategy quiz part threeexercises part fourcase study 1basic concepts of strategic management case study 2 microsoft and red hat linux：contracting business models part fiveskills-building unit 6corporate culture part onewarm-up part tworeading 1building a corporate culture that promotes good strategy execution quiz for culture reading 2 the international business context-cultural views toward management and managers part threeexercises part fourcase study 1southwest airlines’team culture case study 2 daimler-chrysler's diverse cultures part five developing competencies unit 7business communication part onewarm-up part tworeading、1understanding business communication listening skills：self-assessment reading 2oral presentation self-assessment part three exercises part fourcase study 1facing a communication dilemma at hallmark case study 2 the key to giving speeches part fivequiz unit 8economic globalization part onewarm-up part tworeading 1globality reading 2 globalization：the debate quiz part threeexercises part fourcase study 1wal-mart and international edi case study 2 cuhural effects of economic globalization part fivequiz unit 9managerial economics part onewarm-up part tworeading 1managefi economics reading 2 demand forecasting quiz part threeexercises part fourcase study 1maximize profit of maximize market share? case study 2constained maximization in the toy business and why ffisbees are called ffisbees． part fivequiz unit 10ecommerce part onewarm-up part tworeading 1ecommerce overview of electronic commerce reading 2 e-grocers check out mini-quiz the basics of ecommerce part threeexercises part fourcase study 1value chain management using ecommerce case study 2 starwave part five terminology quiz keys to exercises |
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