| 《商务英语》：体验商务文化魅力、培养商务管理意识、锤炼商务交流技能。 |
| Chapter 1 Introduction to EconomicsSection A GDP and Green GDPSection B What Is Money?Background InformationNotesExercisesCase StudyStay PositiveSupplementary ReadingChapter 2 Trade BarriersSection A Lack of Trade Barriers of InternetSection B How Free Trade Benefits AmericansBackground InformationNotesExercisesCase StudyStay PositiveSupplementary ReadingChapter 3 International SettlementSection A Export Payment TermsSection B A Typical International Trade Transaction by LCBackground InformationNotesExercisesCase StudyStay PositiveSupplementary ReadingChapter 4 International MarketinSection A Global Standardization or AdaptationSection B Global Branding or Local MarketingBackground InformationNotesExercisesCase StudyStay PositiveSupplementary ReadingChapter 5 International Business NegotiationSection A Skills for Business NegotiationSection B How to Win GracefullyBackground InformationNotesExercisesCase StudyStay PositiveSupplementary ReadingStay PositiveSupplementary ReadingChapter 6 Human Resources ManagementSection A Management of Employee Separations/129Section B Five Big Characteristics to Be a Successful ManagerBackground InformationNotesExercisesCase StudyStay PositiveSupplementary ReadingChapter 7 Business EthicsSection A Moral ValuesSection B What's Workplace Ethics?Background InformationNotesExercisesCase StudyStay PositiveSupplementary ReadingChapter 8 Intercultural CommunicationSection A ReligionSection B Manners and CustomsBackground InformationNotesExercisesCase StudyStay PositiveSupplementary ReadingReferences |
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