| 商务英语函电基本知识第一单元 商务英语函电简介Unit 1 Introduction to Business English CorrespondencePart Ⅰ Functions of Business English CorrespondencePart Ⅱ Structural Parts and Styles of Business English CorrespondencePart Ⅲ Essential Qualities of Business English CorrespondenceSummaryExercise第二单元 电子邮件写作Unit 2 E-mail WritingPart Ⅰ Brief Introduction of Electronic Commerce&E-mailPart Ⅱ Business E-mail WritingSummaryExercise交易准备第三单元 建立贸易关系Unit 3 Establishing Business RelationsPart Ⅰ Channels to Find New CustomersPart Ⅱ Letters for Establishing Business RelationsSummaryExercise第四单元 资信调查Unit 4 Status EnquiryPart Ⅰ Channels to Make Status EnquiriesPart Ⅱ Status Enquiry Letters&RepliesSummaryExPrrisP第五单元 询价与回复Unit 5 Enquiry and ReplyPart Ⅰ Introduction tO EnquiryPart Ⅱ Enquiry&RepliesSummaryExercise第六单元 促销Unit 6 Sales PromotionPart Ⅰ Brief IntroductionPart Ⅱ Sales Promotion LettersSummaryExercise第七单元 报价、报盘与还盘Unit 7 Quotation，Offers and Counter-offersPart Ⅰ Brief IntroductionPart Ⅱ Quotations，Offers&Counter-offers and Sample LettersSummaryExercise第八单元 订单、接受和回绝Unit 8 Order。Acceptance or RefusalPart Ⅰ Brief IntroductionPart Ⅱ Orders，Acceptance&Refusals and Sample LettersSummaryExercise合同立第九单元 售货确认书及购货合同Unit 9 Sales Confirmation and Purchase ContraetPart Ⅰ Brief IntroductionPart Ⅱ Sales Confirmation&Purchase Contract and SpecimensSummaryExercise合同执行及后期管理第十单元 支付Unit 10 Terms of PaymentPart Ⅰ Brief IntroductionPart Ⅱ Terms of Payment&Specimen LettersSummaryExereise第十一单元 包装Unit 11 PackingPart Ⅰ Brief IntroductionPart Ⅱ Packing and Sample LettersSummaryExereise第十二单元 保险Unit 12 InsurancePart Ⅰ Brief IntroductionPart Ⅱ Insurance and Sample LettersSummaryExercise第十三单元 运输Unit 13 ShipmentPart Ⅰ Brief IntroductionPart Ⅱ Shipment and Sample LettersSummaryExercise第十四单元 投诉、索赔与理赔Unit 1 4 Complaint，Claim and SettlementPart Ⅰ Brief IntroductionPart Ⅱ Complaint，Claim & Settlement and Sample LettersSummaryEXerciSe第十五单元 代理Unit 15 AgencyPart Ⅰ Brief IntroductionPart Ⅱ Agency Letters & SamplesSummaryExercise拓展知识 附录Ⅰ 销售合同(Sales Contracts) 附录Ⅱ 商务报告撰写(Business Report Writing)参考文献和 |
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