| Unit One Business LeadersText A Richard Branson —— the World's Greatest Brand BuilderText B Women and Men, Work and PowerText C Oprah Winfrey: The Queen of Talk ShowsUnit Two Becoming PersuasiveText A How to Be PersuasiveText B How Persuasive Are You?Text C How can We Put off an Important Conversation at Work?Unit Three Integrity in Business Text A MBA Students Swap Integrity for PlagiarismText B "Is It Time for Me to Get Out?" Text C Online Courses Outside Business HoursUnit Four Motivating EmployeesText A Employee Efficiency and MotivationText B The Flower EffectText C Marks & Spencer's Ways to Motivate It's StaffUnit Five Team BuildingText A Top Team Building Strategies: Company Team BuildingText B Employee Team Building: Making a Successful TeamText C Characteristics of Good Teams Unit Six The Art of LayoffText A Tips on How to Fire EmployeesText B Less Painful Ways to Downsize Your CompanyText C Office Life in AmericaUnit Seven Stress ManagementText A Depression & Stress on Job Related SituationsText B How to Handle a Stress-Related Meltdown and Get Back in the GameText C Great Tips for Successful Stress ManagementUnit Eight Online Shopping Text A Wealthy Buyers Go Online to Make Big SavingsText B Marketers Take Advantage of the Information AgeText C Getting the Most from Online ShoppingUnit Nine Building Customer LoyaltyText A JohnnyText B Customer Loyalty: 6 Tips to Gain Client Trust and Retain Client TrustText C Customer ServiceUnit Ten Cause MarketingText A It Pays Off —— If You Do It RightText B "Cause Marketing" Tips: Boost Business by Giving BackText C Habitat for HumanityUnit Eleven Corporate EspionageText A Procter & Gamble vs. Unilever: A Case of Corporate EspionageText B Hewlett-Packard Spying Scandal Sheds New Light on US Corporate "Ethics" Text C Understanding Intellectual Property Rights through Coca ColaUnit Twelve Global CrisisText A Rich but HungryText B Gas Crisis Packs Global Punch —— and Not Just on Motorists Text C "Earth Hour" Goes Global |
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