| Unit One MoneyText A Money and BankingText B Background to the EuroText C Manners in Different CountriesUnit Two Public RelationsText A Public Relations SpecialistsText B The Facts Are There in Black and WhiteText C Building Business RelationsUnit Three Personal FinanceText A Home SchooledText B Borrowing Money: Understanding How the Numbers WorkText C Personal Financial PlanningUnit Four Business EtiquetteText A Office Manners of a SecretaryText B Phone MannersText C Bill Gates Steps Aside at MicrosoftUnit Five Building Brand ,Text A Labelled with Love the Extracts from the Interview with Nirmalya KumarText B Ben & Jerry's Homemade Inc.Text C China RevealedUnit Six Concept of ManagementText A Fergie Balfour An Energetic LeaderText B An International Project Manager's Day(A Case)Text C The History of Olympic GamesUnit Seven GlobalizationText A China Remains Strongly Appealing to Foreign CapitalText B Globalization Splits Rich and PoorText C Voices from China's Past: Cai Yuanpei on GlobalizatioUnit Eight E-MarketingText A ABCs of Internet SellingText B Computers Can't SmileText C Dumbest GenerationUnit Nine CommunicationText A A Targeted Media CampaignText B I Can't Afford a Public Relations Campaign, Can I?Text C The Art of ActionUnit Ten Employee ManagementText A The Human TouchText B Ritz-Carlton : Taking Care of Those Who Take Care of CustomersText C Employee Communication at FedExUnit Eleven Career GuidanceText A Opening One's Own BusinessText B What Are International Managers Looking For?Text C I Think I Will Be a CEO One Day —— Yang SongjunUnit 12 Expert EconomistText A Alan Greenspan: the Most Powerful GuyText B Cautious of Creating Too Much ComplexityText C China's Entry into WTO |
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