| 《电子商务专业英语(第2版)》特色：用英语编写的电子商务技术教材，适合双语教学贯彻专业知识的系统性与内容新颖性统一的原则注重教材的可读性与知识性的统一，课文专业性强、难度适中结合我国实际，增加了有关国内电子商务发展和典型案例等内容针对中国学生特点，增加了科技论文英文写作、商务英文信函写作、构词法、阅读难点分析等专题，指导学生切实掌握专业英语技能注重专业技能培养，每章配有一定的创新性实践作业，引导学生查阅最新的文献资料，掌握学科前沿；正确运用专业知识，进行分析案例、设计电子商务策略等提供课程PPT电予教案和课文译文，方便教学 |
| 序 第二版前言 第一版前言 chapter 1 introduction to e-commeme 学习指导 1.1 introduction 1.2 electronic commerce：the second wave 1.3 business models，revenue models and business processes 1.4 economic forces and electronic commerce 1.5 identifying electronic commerce opportunities 1.6 international nature of electronic commerce reading material——benefits of ec 科技英语的特点 exercises chapter 2 the internet and world wide web：e.commeme infrastructure- 学习指导 2.1 the internet：technology background 2.2 the intemet today 2.3 internet il：the future infrastructure 2.4 the wodd wide web reading material——the intemet and the web：features 英语专业词汇的构成 exercises chapter 3 e.business models 学习指导 3.1 introduction 3.2 storefront model 3.3 auction model 3.4 portal model 3.5 dynamic pricing models 3.6 82b exchange 3.7 82b service providers 3.8 0nline trading and lending models 3.9 getting a loan online 3.10 recruiting on the w曲 3.11 online news services 3.12 0nline travel services 3.13 0nline entertainment 3.14 0nline automotive sites 3.15 energy online 3.16 selling brainpower 3.17 0nline art dealers 3.18 e-learnin9 3.19 click.and—mortar businesses 数学公式的读法(pronunciation ofmathematical expressions) exercises chapter 4 business-to-business electroniccommerce 学习指导 4.1 introduction 4.2 cost efficiencies from automation of transactions 4.3 economic efficiency gains from intermediation in b2b e—commerce 4.4 market structure and ownership of b2b intermediaries 4.5 effects of e—commerce on the organization offirms 4.6 conclusion …… chapter 5 electronic payment systems chapter 6 e-commerce security chapter 7 pricing chapter 8 intemet markefing chapter 9 legal lssues of e-commerce chapter 10 e-logistics chapter 11 introduction to m-business applications chapter 12 launching a successful online business and ec projects chapter 13 building e-commerce applications and infrastructure chapter 14 case study of e-commerce 参考文献及网站 |
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