| 《电子商务英语》：全国高等院校电子商务系列实用规划教材。 |
| unit 1 brief introduction to e-commerce text the emergence of e-commerce supplementary reading 1 e-commerce in china supplementary reading 2 amazon--before and after supplementary reading 3 should e-commerce be taxed like any other commerce 参考译文 unit 2 e-commerce market mechanism text electronic marketplaces supplementary reading 1 ebay--the juggernaut of e-marketplaces supplementary reading 2 collaborative commerce--the next big trend in partnering supplementary reading 3 making the web just another venue for trade-shows 参考译文 unit 3 business-to-customer e-commerce text yesterday, today and tomorrow of b2c e-commerce supplementary reading 1 b2b vs b2c--more than just a letter supplementary reading 2 faq for b2c supplementary reading 3 what is the difference between b2c and b2b 参考译文 unit 4 business-to-business e-commerce text business-to-business e-commerce supplementary reading 1 b2b marketing strategies supplementary reading 2 e-commerce procurement management supplementary reading 3 research on partner-choosing and web services for b2b e-commerce in virtual enterprises 参考译文 unit 5 consumer behavior and customer services in e-commerce text customer behavior affects e-commerce competitiveness supplementary reading 1 e-commerce report: technology that promises to analyze sales data more simply and quickly could alter customer interactions supplementary reading 2 improving customer experience:usability testing is not enough supplementary reading 3 five myths in e-commerce about personalization 参考译文 unit 6 technical infrastructure of e-commerce text database supplementary reading 1 two technical infrastructures of e-commerce--data management and computer network supplementary reading 2 intemet supplementary reading 3 communities in cyberspace 参考译文 unit 7 mobile commerce text mobile commerce supplementary reading 1 m-commerce security challenges and solution supplementary reading 2 m-commerce at helsana health insurance supplementary reading 3 m-commerce in china 参考译文 unit 8 online marketing text e-marketing supplementary reading 1 e-marketing strategy and tesco's e-marketing campaign supplementary reading 2 google and financial crisis supplementary reading 3 search engine optimization unit 9 payment system in e-commerce text electronic payment supplementary reading 1 electronic funds transfer supplementary reading 2 untraceable digital cash, information markets, and blacknet(1) supplementary reading 3 untraceable digital cash, information markets, and blacknet(2) 参考译文 unit 10 law, ethics in e-commerce text computer security supplementary reading 1 computer virus supplementary reading 2 the law of the web for businesses supplementary reading 3 privacy and confidentiality in an e-commerce world 参考译文 key to exercises references |
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