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Six Pixels of Separation: Everyone Is Connected. Connect Your Business to Everyone 六分离像素

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Six Pixels of Separation: Everyone Is Connected. Connect Your Business to Everyone 六分离像素

最 低 价：￥89.60

定 价：￥112.00

作 者：MitchJoel 著 著

出 版 社：艺洲

出版时间：2009-10-1

I S B N：9780446559386

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    内容简介
    Six Pixels of Separation is the first book to unify the concepts of Personal Branding, Digital Marketing and Entrepreneurship in a clear, fun and provocative manner. By using extraordinary case studies, this book offers a complete set of tools, tactics and insights to empower individuals to reach a global audience and consumer base with a few clicks of the mouse, and almost all of them for free. Digital marketing expert Mitch Joel unravels the fascinating world of new marketing, with a brand new perspective. Entrepreneurs are leveraging the digital channels to get their voices out there, connecting to similar others, becoming better community citizens and, ultimately, making more money and rocketing their personal and business lives into the stratosphere. The trick is, Personal Brands are becoming bigger than corporate brands--and in Six Pixels of Separation, readers will begin to understand how and why certain entrepreneurs have mastered the internet to propel their businesses.
    作者简介：Mitch Joel is President of Twist Image, an award-winning Digital Marketing agency with offices in Montreal and Toronto. Marketing Magazine has dubbed him the 'Rock Star of Digital Marketing'. Mitch Joel speaks approximately 70 times a year for top clients such as Starbucks, Microsoft, Kraft, Unilever, and Visa.

    作者简介

    目录
    INTRODUCTION
    CHAPTER 1 I Google You... Just Like You Google Me
    CHAPTER 2 The Trust Economy
    CHAPTER 3 Entrepreneurship 2.0
    CHAPTER 4 Faith-Based Initiatives, Viral Expansion Loops,and the Long Road
    CHAPTER 5 Know Control
    CHAPTER 6 The Real World
    CHAPTER 7 You Are Media
    CHAPTER 8 From Mass Media to Mass Content
    CHAPTER 9 Digital Darwinism
    CHAPTER 10 From Mass Media to "Me" Media
    CHAPTER 11 Burn the Ships
    CHAPTER 12 Tribal Knowledge
    CHAPTER 13 Digital Nomad
    CHAPTER 14 Participation 2.0
    ACKNOWLEDGMENTS
    INDEX
    ABOUT THE AUTHOR

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