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Microtrends The Small Forces Behind Tomorrows Big Changes小趋势决定未来大变革

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Microtrends The Small Forces Behind Tomorrows Big Changes小趋势决定未来大变革

最 低 价：￥39.60

定 价：￥66.00

作 者：MarkPenn 著

出 版 社：Hachette Book Group USA

出版时间：2009-6-1

I S B N：9780446536431

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  • Microtrends The Small Forces Behind Tomorrows Big Changes小趋势决定未来大变革
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  • Microtrends 小趋势
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  • The worlds great regiments
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    编辑推荐
    这是一部揭示未来发展走向的神奇之作。
    美国前总统克林顿说：“这本书会让你用一种全新的视角去观察这个世界。”
    这是一本了解当今美国社会和全球局势不可或缺的读物。本书不仅有决策借鉴的意义，也通过当今时事的深入剖析拓宽读者的视野。

    内容简介
    • 75个社会趋势的揭示，加上作者独到的深入分析，每篇都充满了可以造就新行业的商机！
    From "Soccer Moms," the legendary swing voters of the mid-1990s, to "Late-Breaking Gays" such as former Gov. Games McGreevey (out at age 47), Burson-Marsteller CEO (and campaign adviser to Sen. Hillary Clinton) Penn delves into the ever-splintering societal subsets with which Americans are increasingly identifying, and what they mean. For instance, because of "Extreme Commuters," people who travel more than 90 minutes each way to work, carmakers must come up with ever more luxury seat features, and "fast food restaurants are coming out with whole meals that fit in cup holders." In a chapter titled "Archery Moms?", Penn reports on the "Niching of Sports": much to the consternation of Major League Baseball, "we don't like sports less, we just like little sports more." The net result of all this "niching" is "greater individual satisfaction"; as Penn notes, "not one of the fastest-growing sports in America... depends substantially on teamwork." Penn draws similar lessons in areas of business, culture, technology, diet, politics and education (among other areas), reporting on 70 groups ("Impressionable Elites," "Caffeine Crazies," "Neglected Dads," "Unisexuals," "America's Home-Schooled") while remaining energetic and entertaining throughout. Culture buffs, retailers and especially businesspeople for whom "small is the new big" will value this exercise in nano-sociology.
    Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved. --This text refers to the Hardcover edition.

    作者简介
    • 作者是全球顶级民意测验专家和25个国家元首的首席顾问，通过详细而真实的统计数据，得出了一个个惊人的结论，必将掀起又一轮的未来学的研究浪潮。

    目录
    Introduction
    1. Love, Sex,and Relationships
    Sex-Ratio Singles
    Cougars
    Office Romancers
    Commuter Couples
    [nternet Marrieds
    2. Work Life
    Working Retired
    Extreme Commuters
    Stag-at-Home Workers
    Wordy Women
    Ardent Amazons
    3. Race and Religion
    Stained Glass Ceiling Breakers
    Pro-Semites
    Interracial Families
    Protestant Hispanics
    Moderate Muslims
    4. Health and Wellness
    Sun-Haters
    3D-Winkers
    Southpaws Unbound
    DIY Doctors
    Hard-of-Hearers
    5. Family Life
    Old New Dads
    Pet Parents
    Pampering Parents
    Late-Breaking Gays
    Dutiful Sons
    6. Politics
    Impressionable Elites
    Swing Is Still King
    Militant IIIegals
    Christian Zionists
    Newly Released Ex-Cons
    7. Teens
    8. Food, Drink, and Diet
    9. Lifestyle
    10. Money and Class
    11. Looks and Fashion
    12. Technology
    13. Leisure and Entertainment
    14. education
    15. international
    conclusion
    Acknowledgments
    Sources
    Index

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