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Blink 决断2秒间 9780316057905

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Blink 决断2秒间 9780316057905

最 低 价：￥38.50

定 价：￥69.00

作 者：MalcolmGladwell　著 著

出 版 社：Oversea Publishing House

出版时间：2005-10-1

I S B N：9780316057905

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  • Blink（ISBN=9780316057905）
  • 送货上门
    • 价格
    38.50元
  • Blink
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    • 价格
    40.10元
  • Blink 决断2秒间 9780316057905
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    44.00元
  • Blink 决断2秒间
  • 送货上门
    • 价格
    49.60元
  • Blink
  • 送货上门
    • 价格
    55.20元
  • blink
  • 送货上门
    • 价格
    58.10元
  • BLINK.
  • 送货上门
    • 价格
    58.10元
  • BLINK.
  • 送货上门
    • 价格
    58.10元

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    内容简介
    best-selling author of The Tipping Point, campaigns for snap judgments and mind reading with a gift for translating research into splendid storytelling. Building his case with scenes from a marriage, heart attack triage, speed dating, choking on the golf course, selling cars, and military maneuvers, he persuades readers to think small and focus on the meaning of "thin slices" of behavior. The key is to rely on our "adaptive unconscious"--a 24/7 mental valet--that provides us with instant and sophisticated information to warn of danger, read a stranger, or react to a new idea. Gladwell includes caveats about leaping to conclusions: marketers can manipulate our first impressions, high arousal moments make us "mind blind," focusing on the wrong cue leaves us vulnerable to "the Warren Harding Effect" (i.e., voting for a handsome but hapless president). In a provocative chapter that exposes the "dark side of blink," he illuminates the failure of rapid cognition in the tragic stakeout and murder of Amadou Diallo in the Bronx. He underlines studies about autism, facial reading and cardio uptick to urge training that enhances high-stakes decision-making.In this brilliant, cage-rattling book, one can only wish for a thicker slice of Gladwell's ideas about what Blink Camp might look like.--Barbara Mackoff

    作者简介

    目录
    INTRODUCTION
    The statue that didn`t look right
    ONE
    The theory of thin slices:how a little bit of knowledge goes a long way
    TWO
    The Locked Door:The secret life of snap decisions
    THREE
    The warren harding error:why we fall for tall,dark,and handsome men
    FOUR
    Paul van riper`s big victory:Creating structure for spontaneity
    FIVE
    Kenna`s Dilemma:The Right-and wrong -way to ask people what they want
    SIX
    seven seconds in the bronx:the delicate art of mind reading
    CONCLUSION
    Listening with your eyes:the lessons of blink
    Notes
    Acknowledgments
    Index

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