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HBR ON INNOVATION(哈佛商业评论-创新)(英文原版)

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HBR ON INNOVATION(哈佛商业评论-创新)(英文原版)

最 低 价:¥136.00

定 价:¥179.00

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出 版 社:

出版时间:2004-1-1

I S B N:1578516145

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内容简介

In today's ever-changing economic landscape, innovation has become even more of a key factor influencing strategic planning. This comprehensive volume will help the reader recognize and seize innovation opportunities.



作者简介


目录

Creating New Market Space
W.CHAN KIM AND RENEE MAUBORGNE
Greating Breakthroughs at 3M
BRIC VON HIPPEL,STEFAN THOMKE,AND MARY SONNACK
Building an Innovation Factory
ANDREW HARGADON AND ROBERT I.SUTTON
Knowing a Winning Business Idea When
You See One
W.CHAN KIM AND RENEE MAUBORGNE
Meeting the Challenge of Disruptive Change
CLAYTON M.CHRISTENSEN AND MICHAEL OVEROORF
Discovering New Points of Differentiation
IAN C.MACMILLAN AND RITA GUNTHER MCGRATH
From Spare Change to Real Change:
The Social Sector as Beta Site
for Business Innovation
ROSABETH MOSS KANTER
Enlightened Experimentation:
The New Imperative for Innovation
STEFAN THOMKE
About the Contributors
Index

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