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管理创新改革 (哈佛商业评论系列) HBE: MANAGING CREATIVITY N INNOVATI HAR

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管理创新改革 (哈佛商业评论系列) HBE: MANAGING CREATIVITY N INNOVATI HAR

最 低 价:¥99.90

定 价:¥170.00

作 者:本社 编

出 版 社:

出版时间:2003-12-1

I S B N:9781591391128

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内容简介

The Harvard Business Essentials series is designed to provide comprehensive advice, personal coaching, background information, and guidance on the most relevant topics in business. Drawing on rich content from Harvard Business School Publishing and other sources, these concise guides are carefully crafted to provide a highly practical resource for readers with all levels of experience. To assure quality and accuracy, each volume is closely reviewed by a specialized content adviser from a world class business school. Whether you are a new manager interested in expanding your skills or an experienced executive looking for a personal resource, these solution-oriented books offer reliable answers at your fingertips.

作者简介

目录

Introduction
1 Types of Innovation
Several Types on Many Fronts
Incremental and Radical Innovation
  Factors That Favor Incremental Innovation
  Innovations in Processes
  Service Innovations
  Summing Up
2 The S-Curve
A Concept and Its Lessons
  The S-Curve Explained
  Three Lessons
  Where DoYou Stand on the S-Curve?
  Limits to These Lessons
 Summing Up
5 Idea Generation
Opening the Genie's Bottle
  New Knowledge
  Tapping the Ideas of Customers
  Learning from Lead Users
  Empathetic Design
  Invention Factories and Skunkworks
  Open Market Innovation
  The Role of Mental Preparation
  How Management Can Encourage Idea Generation
  Two Idea-Generating Techniques
  Summing Up
4 Recognizing Opportunities
Don't Let the Good Ones Slip By
  A Method for Opportunity Recognition
  Rough-Cut Business Evaluation
 Summing Up
  Moving Innovation to Market
  Will It Fly?
  The Idea Funnel
  Stage-Gate Systems
  A Caution on Funnels and Stage-Gate Systems
  Financial Issues
  Extending Innovation Through Platforms
  Summing Up
6 Creativity and Creative Groups
 Two Keys to Innovation
  Myths About Creativity
  Three Components of Individual Creativity
  Characteristics of Creative Groups
  Handling Conflict in Groups
  Time Pressure and Creativity
  Six Steps for IncreasingYour Own Creativity
  Summing Up
Enhancing Creativity
Enriching the Organization and Workplace
  Organizational Enrichment
  Enriching the PhysicalWorkplace
  Summing Up
8 What Leaders Must Do
Appendix A:The Time Value of Money
Appendix B:Useful Implementation Tools
Notes
Glossary
For Further Reading
Index
About the Subject Adviser
About the Writer

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