| Introduction 1 Self-Diagnosis Do You Have the Right Stuff to Start a Business? The Makings of an Entrepreneur Background It May Be Right for You Summing Up 2 Finding and Evaluating the Opportunity Is It Real and Large Enough? Characteristics of an Opportunity Where to Look for Opportunities From Identification to Evaluation Summing Up 3 Organizing the Enterprise Which Form Is Best for You? Sole Proprietorship Partnership C Corporations S Corporations The Limited Liability Company Which Form Makes Sense for You? Summing Up 4 Building a Business Model and Strategy How They Work Together Your Business Model Strategy SummingUp 5 Writing a Business Plan The Basics The Purposes of a Business Plan Suggested Format Style Final Thoughts SummingUp 6 Financing the Business Where's the Money? A Life—Cycle View of Financing Life—Cycle Financing of the Entrepreneurial Company Financing Growth at eBay Other Forms of External Financing Matching Assets and Financing Summing Up 7 Angels and Venture Capitalists For Serious Outside Equi ry Business Angels Venture Capitalists Making a Presentation A Caveat on Taking VC Capital Summing Up 8 Going Public Adventures in the Capital Markets Pros and Cons of Going Public The Makings of an IPO Candidate The Role of the Investment Bank …… 9 Enterprise Growth 10 keeping the Entrepreneurial Spirit Alive 11 Harvest Time Appendix A: Understanding Finanicial Statements Appendix B: Breakeven Analysis Appendix C: Valuation Concepts Appendix D: Online Help When You Need It Appendix E: Rule Notes Glossary For Further Reading Index About the Subject Adviser About the Writer |
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