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How to Sell Anything to Anybody 无往不利的推销术

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最低价：￥82.50

定价：￥127.00

作者：Joe Girard　著著

出版社：Simon & Schuster

出版时间：2006-1-1

I S B N：9780743273961

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How to Sell Anything to Anybody 无往不利的推销术

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How to Sell Anything to Anybody无往不利的推销术

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作者简介：
Joe Girard is the author of several bestselling books. One of the world's most sought-after speakers, he appears before sales conventions of many major corporations, including General Electric, IBM, and Allstate Insurance.

内容简介

　　Joe Girard was an example of a young man with perseverance and determination. Joe began his working career as a shoeshine boy. He moved on to be a newsboy for the Detroit Free Press at nine years old, then a dishwasher, a delivery boy, stove assembler, and home building contractor. He was thrown out of high school, fired from more than forty jobs, and lasted only ninety-seven days in the U.S. Army. Some said that Joe was doomed for failure. He proved them wrong. When Joe started his job as a salesman with a Chevrolet agency in Eastpointe, Michigan, he finally found his niche. Before leaving Chevrolet, Joe sold enough cars to put him in the "Guinness Book of World Records" as 'the world's greatest salesman' for twelve consecutive years. Here, he shares his winning techniques in this step-by-step book, including how to: read a customer like a book and keep that customer for life; convince people reluctant to buy by selling them the right way; develop priceless information from a two-minute phone call; make word-of-mouth your most successful tool. Informative, entertaining, and inspiring, "How to Sell Anything to Anybody" is a timeless classic and an indispensable tool for anyone new to the sales market.

作者简介

1 Introduction
2 The End of a Loser, the Beginning of a Winner
3 It All Begins with Want
4 The Mooch Is a Human Being
5 Girard's Law of 250
6 Don't Join the Club
7 What Do You Do After You Sell Your Uncle Harry?
8 Fill the Seats on the Ferris Wheel
9 Girard's Toolbox
10 Getting Them to Read the Mail
11 Hunting with Birddogs
12 Knowing What You're Doing--and Why
13 Honesty Is the Best Policy
14 Facing the Customer
15 Selling the Smell
16 Espionage and Intelligence
17 Locking Them Up
18　Winning After the Close
19 All the Help You Can Get
20 Spending and Getting
21 There Is No Last Chapter