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BW MARKETING POWER PLAYS营销力作用

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BW MARKETING POWER PLAYS营销力作用

最 低 价:¥115.20

定 价:¥144.00

作 者:businessweek 著

出 版 社:

出版时间:2006-12-1

I S B N:9780071475587

价格
115.20元
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124.80元
  • MARKETING POWER PLAYS
  • 送货上门
  • 价格
    125.60元
    价格
    135.50元
    价格
    151.10元

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    内容简介

      Build an IKEA-style global brand the way Ingvar Kamprad does Use Hans Straberg's tactics at Electrolux to sweep in profits Bank on thinking locally like Citigroup's Steven Freiberg Keep your company tuned in the way Judy McGrath does at MTV And get in the game with the Monday Morning strategies and inside plays of the world's top business champions.
      BusinessWeek Power Plays
      Leadership Power Plays
      Strategy Power Plays
      Game On.
      Visit businessweek.com/powerplays
      About the Author
      BusinessWeek is the world's number-one business magazine, famous for its award-winning coverage,inside information,and annual rankings of businesses.Established in 1929,the magazine set a new industry standard and ultimately expanded its enormous popularity through the website, BusinessWeek.com.

    作者简介

    目录

    By Stephen J.Adler, Editor-in-Chief,BusinessWeek
     In the ESPN Zone
     Caterpillar Sinks Its Claws into Services
     Thinking Locally at Citigroup
     Inside In tel
     Aldi and Trader Joe's Challenge to WaI-Mart
     HP's Ultimate Team Player
     Reinventing How Johnson & Johnson Invents
     Keeping MTV Cool
     How IKEA Became a Global Cult Brand
     Demanding More Risk and Innovation from GE
     Managing Google's Idea Factory
     Apple's Visionary Is Shaking Up Disney
     3M's Rising Star Revs Up Innovation
     From Hip-Hop to Mainstream
     Reaching an Audience of One

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