最 低 价：￥229.00
定 价：￥298.00
作 者：James M. Popkin 著 著
出 版 社：Oversea Publishing House
出版时间：2007-4-1
I S B N：9781422103142
| The center of gravity in the technology world has shifted east. Today, China and India are producing some the world’s best-trained computer science and electrical engineering graduates. In each country, the consumer class and the domestic market for technology have ballooned. Western high-tech firms are increasingly sourcing their products’ assembly, and the innovation that drives those products, from China and India. Meanwhile, indigenous Chinese and Indian companies are creating intellectual property and innovations that will directly challenge those same Western companies. In IT and the East, James M. Popkin and Partha Iyengar examine the vital questions these developments raise: Can Western firms compete in Asian markets while protecting key intellectual property? What’s the long term impact of high-tech outsourcing? How will innovation be managed in the future? Will the innovation engine inexorably shift east? What would such a shift mean for Western countries currently driving innovation? The authors also discuss for emerging alliances between Chinese and Indian technology companies in specific market such as IT services, textile, pharmaceuticals, and automotive components. These alliances have inspired the idea of “Chindia”— a combined China and India competing globally. Popkin and Iyengar present a compelling Chindia as a means to explain how these two great countries might soon reassert their combines influences on the international stage. And they explore the major implications of this development for Western businesses as wide ranging as IBM, Motorola, Accenture, Sun Microsystems, and Google. featuring extensive interviews with high-level executives, government officials, and academics from around the world, IT and the East is the first book to articulate the challenges that new business scenarios and capabilities in China and India pose for Western technology firms. |
| Acknowledgments Introduction: IT and the East Part One. China ONE China: Reality Versus Perception TWO China's IT Landscape Today THREE Charting the Course of China to 2012 Part Two. India FOUR India: Reality Versus Perception FIVE India's IT Landscape Today Six Charting the Course for India to 2012 Part Three. China SEVEN THe Energing Economy of Chindia EIGHT The Case for Chindia Bloc INNE Priorities Today for a Chindia Future Appendix A Appendix B Notes Index About the Authors |
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