最 低 价：￥152.20
定 价：￥155.71
作 者：AnnetteSimmons 著 著
出 版 社：Harvard Business School Press
出版时间：2007-5-1
I S B N：9780814409145
| 作者介绍:ANNETTE SIMMONS，ANNETTE SIMMONS is president of Group process consulting,whose clients include NASA,the IRS,and Microsoft.the IRS,and Microsoft.She has been featured on CNBC`S Power lunch and NPR`s Market watch,and has been quoted in Fortune,The Washington post,and other publications .she is the authou of several books,including the story factor,she lives in Greensboro ,North Carolina. |
| Acknowledgments Introduction PART ONE Thinking in story 1.Story Thinking:What Does That Even Mean? 2.What Is Story? 3.Training Your Brain 4.Telling Stories That Win PART TWO Finding Stories to Tell 5.Who-I-Am Stories 6.Why-I-Am-Here Srories 7.Teaching Stories 8.Vision Stories 9.Value-in-Action Stories 10.I-Know-What-You-Are-Thinking Stories PART THREE Perfecting the Craft 11.Experience Is Sensory 12.The Gift of brevity 13.Brand,Organizational,and Political Stories 14.Point of View 15.Story Listening Call to Action Bibliograpby Index About the Author |
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