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Dubai & Co.: Global Strategies for Doing Business in the Gulf States 全球策略在海湾国家的应用

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Dubai & Co.: Global Strategies for Doing Business in the Gulf States 全球策略在海湾国家的应用

最 低 价:¥204.80

定 价:¥273.00

作 者:AamirRehman 著

出 版 社:

出版时间:2007-11-1

I S B N:9780071494137

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内容简介

  Why Dubai?
  It's been called the fastest-growing city on earth-a hub for the Gulf region experiencing unprecedented growth in energy, financial services, consumer goods, hospitality, retail, real estate, technology, shipping, and countless other industries. According to global strategist and advisor to Fortune 500 companies Aamir A. Rehman, no truly global firm can afford to ignore the booming Gulf region. The key, however, is to approach the region with savvy strategies for managing risks and drawbacks, while crafting business models designed for this unique market. Welcome to Dubai & Co.
  This up-close, in-depth guide will help you to:
  Deepen your understanding of a region of critical importance to global business
Change your perceptions about the Gulf states and the broader Middle East
  Create corporate strategies that fit your firm and the region
  Expand your international business to make it faster, bigger, and better
  Access Gulf capital more effectively, enabling expansion and generating both local and global profits
  This essential hands-on book will show you how to successfully navigate the   region's most attractive markets: the UAE, Saudi Arabia, Qatar, Bahrain, Kuwait, and Oman. You'll learn the key characteristics of each country-historical, demographic, political, economic, and regulatory-in order to adapt your business to each unique environment. You'll hear stories of major companies that paved the way for your success. Whether you're already doing business in the Middle East or just thinking about expanding your company into new markets, Dubai & Co. is the perfect guide to one of the greatest growth opportunities in the world.
  作者简介:
  Aamir A. Rehman is an expert in global corporate strategy. Rehman was formerly the global head of strategy for HSBC Amanah, a business unit of the world's third largest bank serving over 300,000 customers in major markets worldwide. As an advisor to Fortune 500 and other leading businesses, Rehman has helped develop strategies for multinationals across the globe, including the United States, Europe, the UAE, Saudi Arabia, and the broader Middle East. Previously a consultant with the Boston Consulting Group, he holds an MBA from the Harvard Business School, a master's degree in Middle Eastern Studies from Harvard University, and a bachelor's degree from Harvard College.

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