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2011:Trendspotting For The Next Decade 2011:未来十年趋势

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2011:Trendspotting For The Next Decade 2011:未来十年趋势

最 低 价:¥166.00

定 价:¥248.00

作 者:RichardLaermer 著

出 版 社:

出版时间:2008-1-1

I S B N:9780071497275

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内容简介

In this fast and furious time machine of a book, Richard Laermer shows you how to use-and in some cases abuse-the trends of the next decade (or two) that really matter. As an author with a functional crystal ball, a veteran marketing innovator, and media master, Laermer foresees a fabulous future-if you start planning for it today.

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目录

Infro: Induction into 2011
 PART ONE Trendspoffing for the Novice
  The Next Few Years Are All Wondrous Mediocrity
  Gumby: The Mascot of 2011
  The New Way to Say Shove If!
 PART TWO The Caboodle: Advanced Trendspoffing hive into Trends... and Believe inThem
  Fad, Faddy, and Faffening Trends
  Bolts from the Blue
  The rlecade Is Starting Anew——and Maybe the World Is Too: Para.phrasmg Sondheim, What Else
  Golly, Beav, Is There a Right Way?
  Stay Informed by Depersonalizing
 PART THREE The Business of Selling, as Opposed fo Shilling
  Treat Me Right or You Won't Get My Honey
  The Biggest Picture: The Eustomer Is a Hyperaware King
  Lan an Athlete Really Be Trusted to Make Money for Us?
  Lying: Is That Your Final Answer? We Fib
  Why Smart Sellers Can Spell Fnord: And Why It Really Maffers
  Yes--Sadly--Sprint
……

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