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全球经济影响力GLOBAL BUSINESS POWER PLAYS: HOW THE MAS

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全球经济影响力GLOBAL BUSINESS POWER PLAYS: HOW THE MAS

最 低 价:¥119.50

定 价:¥166.00

作 者:Businessweek 著

出 版 社:Oversea Publishing House

出版时间:2008-1-1

I S B N:9780071486309

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作者介绍:BusinessWeek
  BusinessWeek is the world's number-one business magazine, famous for its award-winning coverage, inside information, and annual rankings of businesses. Established in 1929, the magazine set a new industry standard and ultimately expanded its enormous popularity through its Web site, BusinessWeek.com.

内容简介

Rev up productivity like Ferdinand K. Piech at Volkswagen
  Go for grande growth the way Howard Schultz did with Starbucks
  Follow Xu Danhua's example at Huawei to make partnerships across borders
  Keep bidding for greater success the way auction site EachNet does in China
  And get in the game with the Monday Morning strategies and inside plays of the world's top business champions.

作者简介

目录

Introduction by Stephen J. Adler ,Edtor-in-chief,Businessweek
1 China.net: Unleashing a World of Opportunity
2 Ratan Tata: From Overgrown Conglomerate to an Agile Global Force
3 Bertelsmann: Making a Bundle Off Old Media in the Former Soviet Bloc
 4 Europe: Can it Grow Again?
 5 United States: Hispanic Nation
 6 Huawei: More than a Local Hero
 7 Colombia: Extreme Investing
 8 Toyota: Reinventing the Auto Industry
 9 Planet Starbucks: Go Global, Grow Quickly
 10 Otto Group: The Modest Powerhouse
 11 Toshiba: Keeping Innovation Out of Rivals' Hands
 12 Ferdinand K. Piech: Tightening the Grip at VW
Trends: Tech's Future
Sources
Contributors

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