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Ending the Management Illusion How to Drive Business Results Using the Principles of Behavioral Finance 用行为金融学影响商业业绩

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作者：HershShefrin　著著

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出版时间：2008-4-1

I S B N：9780071494731

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Ending the Management Illusion How to Drive Business Results Using the Principles of Behavioral Finance 用行为金融学影响商业业绩

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187.90元

Ending the Management Illusion: How to Drive Business Results Using the Principles of Behavioral Finance

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283.00元

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内容简介

Psychologically smart companies manage both the pluses and minuses of human psychology through well-structured systems and processes. In Ending the Management Illusion, behavioral finance pioneer Hersh Shefrin addresses the biases that can take you or your organization off course and shows how to run psychologically smart businesses-specifically as it affects your bottom line.

作者简介

Preface
CHAPTER 1 PSYCHOLOGY AND SUCCESS
CHAPTER 2 BEHAVIORAL INTELLIGENCE: BEST
　PRACTICES FOR RAISING AND
　SPENDING MONEY
CHAPTER 3　BEHAVIORAL CORPORATE FINANCE: BIAS GREMLINS AT WORK
CHAPTER 4 ACCOUNTING: BUILD1NGA
　FINANCIALLY LITERATE
　WORKFORCE THAT KEEPS SCORE
CHAPTER FINANCIAL PLANNING: TRANSLATING
　GENERAL STRATEGIC THINKING
　INTO CONCRETE FINANCIAL PLANS
　INCENTIVES: CHOOSING CARROTS
CHAPTER 5　AND STICKS
……