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Persuading People (Pocket Mentor Series)说服手册

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Persuading People (Pocket Mentor Series)说服手册

最 低 价:¥72.80

定 价:¥97.00

作 者:HBSP 著

出 版 社:

出版时间:2008-4-1

I S B N:9781422122730

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内容简介

Persuasive people generate real value for their companies by turning ideas into action. But persuasion isn't easy: It takes practice, patience, and psychological savvy. That's where this new volume comes in--by enabling you to:

  · Build your credibility

  · Adapt your pitch to your audience

  · Win your listeners' minds and hearts

  · Overcome resistance to your proposals
 
  · Leverage the forces that move people to embrace new ideas

作者简介

Since 1984, Harvard Business School Press has been dedicated to publishing the most contemporary management thinking, written by authors and practitioners who are leading the way. Whether readers are seeking big-picture strategic thinking or tactical problem solving, advice in managing global corporations or for developing personal careers, HBS Press helps fuel the fire of innovative thought. HBS Press has earned a reputation as the springboard of thought for both established and emerging business leaders.

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