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The Art of Strategy: A Game Theorist's Guide to Success in Business and Life 谋略的艺术：一个博弈理论家对商场和生活获取成功的指南

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最低价：￥170.40

定价：￥227.16

作者：Avinash K. Dixit and Barry J. Nalebuff　著著

出版社：W W Norton & Co Ltd

出版时间：2008-9-1

I S B N：9780393062434

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The Art of Strategy: A Game Theorist's Guide to Success in Business and Life 谋略的艺术：一个博弈理论家对商场和生活获取成功的指南

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170.40元

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It is an easy read and is written in a lively tone-which is not something I particularly recall from my lectures in the 1980s. Long live economics!" John Burns, The Times Higher Education "Unlike most of the ranks of management advice books which pad out bookshop business sections, here is one which is rigorous, fun and extremely useful all at the same time.

内容简介

The authors who brought you the bestseller in game theory, Thinking Strategically, now provide the long-awaited sequel. Game theory means rigorous strategic thinking. It's the art of anticipating your opponent's next moves, knowing full well that your rival is trying to do the same thing to you. Though parts of game theory involve simple common sense, much is counterintuitive, and it can only be mastered by developing a new way of seeing the world. Using a diverse array of rich case studies—from pop culture, TV, movies, sports, politics, and history—the authors show how nearly every business and personal interaction has a game-theory component to it. Are the winners of reality-TV contests instinctive game theorists? Do big-time investors see things that most people miss? What do great poker players know that you don't? Mastering game theory will make you more successful in business and life, and this lively book is the key to that mastery.